REVIEW: Ghost Cinnamon Toast Crunch Protein Cereal (Video)

A new video three weeks in a row! That’s got to be a first for me. Speaking of firsts, in this video you get to see me “exercise” and use a feature in the video editing software for the first time.

Purchased Price: FREE
Size: 11 oz box
Purchased at: Received General Mills
Nutrition Facts: (1 cup – 39 grams – without milk) 170 calories, 7 grams of fat, 3 grams of saturated fat, 10 milligrams of cholesterol, 230 milligrams of sodium, 11 grams of carbohydrates, 1 gram of fiber, 5 grams of sugar (including 5 grams of added sugar), and 17 grams of protein.

TRANSCRIPT

I’m trying to eat more protein because the Instagram algorithm tells me I should do so to lose weight, build muscle, and allow me to say “gettin’ my gains.” Thankfully, I can get 17 grams with a bowl of Ghost’s Cinnamon Toast Crunch Protein Cereal.

It’s brought to you by a small company you probably haven’t heard of called General Mills, who sent me a sample to try.

This isn’t regular Cinnamon Toast Crunch with more protein, although the cereal resembles Cinnamon Toast Crunch pieces that have been eating more protein and getting their gains. If you squint, they kind of look like little pieces of toast, like French Toast Crunch. Their texture is similar to the previous Ghost Cereals that came out last year, which start crispy but finish with a feel that I would best describe as drying. It isn’t a dealbreaker since I’m accustomed to it, having previously had Ghost Cereals. Plus, the cereal’s flavor compensates for its less-than-pleasing texture.

Thanks to the Cinnadust, it’s instantly recognizable as Cinnamon Toast Crunch flavored, and not one of the offshoots that have appeared over the past couple of years, like Cinnamon Toast Crunch Rolls, Cinnamon Toast Crunch Loaded, or Cinnamon Toast Crunch Waffle. Due to the different composition of the underlying cereal, it achieves 80-90 percent of the flavor of Cinnamon Toast Crunch cereal but with a distinct texture that worsens with each chew.

As for the milk at the bottom of the bowl, I’m surprised it didn’t have a serious CTC taste from the Cinnadust that washed into the milk.

To get 17 grams of protein, you need to eat 39 grams of the cereal, which is a decent amount to me in terms of volume in a bowl. It would take 8.5 servings of regular Cinnamon Toast Crunch to get your gains.

And I mostly agree with what the box claims.

“Excellent source of protein”

Check.

“Legendary flavor”

Check

“Good source of calcium”

Ehhhh, my bones and the box are going to have to agree to disagree.

Two out of three isn’t bad.

I give Ghost’s Cinnamon Toast Crunch Protein Cereal a 7 out of 10.