After far too long an absence from the innovative and fun snacking world, Lay’s Do Us A Flavor is back, baby! The contest that originated in 2012 and birthed interesting standout flavors like Southern Style Biscuits & Gravy has revealed three new finalists for fans to vote on. The most compelling, new, and promising of the three (subjectively, of course) is Wavy Korean-Style Fried Chicken.
The aroma of the chips carries a distinct funk that I immediately pick up as kimchi-adjacent. I get more of a smell that I associate with the often pickled banchan side dishes served at Korean restaurants than the chicken itself, which is usually sticky sweet and full of layers of deep and spicy intrigue.
A strong fermented flavor reveals itself when crunching into the wavy chips, and while I am impressed, I don’t particularly love it. Following the funky pickled cabbage note is the distinct taste of chicken, a dash of garlic-y spice, and merely a whisper of sweetness. Unlike most meaty chips with a smoke flavor to bring a meat-like presence, these actually use chicken broth, chicken powder, and chicken fat in the ingredients to bring that depth of flavor, which works. Whether or not you find it enjoyable is a different story (I don’t love it).
While these chips are impressive in their dedication to the more nuanced and divisive flavors of Korean cooking, I don’t find them particularly enjoyable, and I generally really like Korean fried chicken. The balance feels off, lacking the sweet and spicy punch I want in the front in favor of a heavy-handed amount of pickled banchan that should serve as the complimentary note, not the leading profile. The wavy form-factor does well to pay homage to crispy fried chicken skin, but these are missing out on the elements that make this style of chicken so special and delicious.
Purchased Price: $4.99
Size: 7 1/2 oz bag
Purchased at: Nob Hill
Rating: 5 out of 10
Nutrition Facts: (13 chips, 28g) 150 calories, 10 grams of fat, 1.5 grams of saturated fat, 140 milligrams of sodium, 15 grams of carbohydrates, 1 gram of fiber, 1 gram of total sugars, 2 grams of protein.
This review is fair. I think I liked them a smidge more (5.5?). I’m glad I tried them but I’ll never buy them again.
They were a 9/10 for me. Will be purchasing again
These are so bad we threw them in the trash. That’s a first for us. ?
strangely, IMO the sweet & spicy honey chips taste more like korean fried chicken than these do (but they’re not wavy)
Different strokes… I loved ‘em!
Stevia in the ingredients. No aftertaste for me unlike in drinks