In my never-ending quest to be cool, I’m a “Full-sized-Candy-Bar-at-Halloween-Guy.” The thing about it is that I get approximately ten trick-or-treaters on an average Halloween. (15 in a real bustling year.) My neighborhood is mostly filled with extremely old people whose grandchildren are beyond trick-or-treating age. This means I end up with a whole bunch of full-sized candy bars. And while that sounds amazing, it really just means that I head into the Holiday Fattening Season carrying more weight than I wanted.

All this to say, I really didn’t want to like new Peanut Butter & Jelly M&M’s. I didn’t need to like them. Oh sure, I enjoy Peanut Butter M&M’s, but I was holding out hope that the inclusion of jelly would somehow render these inedible and disappointing.

I was wrong.

Peanut Butter & Jelly M&M’s aren’t far off from the Peanut Butter M&M’s you already know, but the addition of jelly is a welcome touch. (Though, I cannot, for the life of me, tell what KIND of jelly it is, so don’t ask.) Each M has the customary peanut butter/chocolate vibe, but then there’s just a pinch of fruity sweetness. The food scientists at Mars did a fine job of making sure the jelly wasn’t too light or too overwhelming, either one of which could’ve totally ruined the new variety.

It’s worth noting that M&M’s has been here before. In 2009, it introduced Strawberried Peanut Butter M&M’s, which is, frankly, a terrible name. But I believe these are probably about the same from a conceptual standpoint. (I didn’t have them in ’09, though, so I can’t vouch for their similarity/difference. But I mean, even if I had tried them 15 years ago, it’s extremely unlikely I would remember how they taste.)

One thing that is a little different about these M&M’s is that there are only red, dark brown, and light brown (Or gold? Off-yellow?) candies. So if you’re someone who’s really into the green or the blue M&M’s, my deepest condolences; you’re out of luck. But if you like the regular Peanut Butter M&M’s and don’t mind a drab color pallet when it comes to your bite-size chocolate candy choices, you’ll wanna check these out before they leave shelves. Or just wait for 2039 when they come back with another name.

Purchased Price: $4.78
Size: 8.6 oz. bag
Purchased at: Walmart
Rating: 8 out of 10
Nutrition Facts: (1 oz.) 150 calories, 8 grams of fat, 5 grams of saturated fat, 0 gram of trans fat, 0 milligrams of cholesterol, 60 milligrams of sodium, 16 grams of carbohydrates, 1 gram of fiber, 14 grams of sugar, including 13 grams of added sugar, and 3 grams of protein.

Vanilla has a PR problem. Not just a flavor, vanilla is often used as a pejorative adjective meaning “ordinary, conventional, or plain.” Something referred to as “vanilla” can be unadventurous, bland, or boring. After all it has done for us, does vanilla deserve such disrespect?

Maybe due to the word’s connection, I can’t think of many candies that prominently advertise vanilla as a major flavor. Enter M&M’s to make the ordinary special with White Chocolate Toasty Vanilla M&M’s, this year’s seasonal offering from the brand. When I discovered the product, I had questions: Is a vanilla M&M just a white chocolate M&M wearing a different label? What makes it toasty? What is the M&M on the package drinking, and where can I get one?

If the cure for boredom is curiosity, tasting the White Chocolate Toasty M&M’s may cure your assumption that vanilla is a dull flavor. Unlike some white chocolate, the M&M’s core is not merely sweet and definitely not cloying. There is real vanilla flavor that enjoys a certain degree of complexity, similar to the taste of vanilla bean ice cream.

However, that comparison isn’t perfect because of the M&M’s added “toastiness.” To me, this comes through as a subtle hint of cinnamon. (For inquiring minds, the ingredients list offers only “natural and artificial flavors,” with no mention of vanilla or any kind of spice.) When I opened the bag, the aroma reminded me of Cinnamon Toast Crunch, but the flavor wasn’t nearly as heavy on spice. Think leftover cinnamilk – if you love to douse your cereal, that is – with an added hit of vanilla, or even a subtly-spiced horchata. Together, the flavors melt into a rich, creamy concoction that probably tastes similar to whatever Green M&M is drinking on the package. The only unsolved mystery of this seasonal treat: will she share her recipe?

If you use seasonal M&M’s for your holiday treats, please note that these M&M’s are on the large side and colored white, beige, and brown. The candy shell shades may not have a standard holiday or winter color scheme, but they will remind you to double-check your toaster dial at breakfast tomorrow.

Even if you typically bypass vanilla for bolder flavors, don’t mistake White Chocolate Toasty Vanilla M&M’s for boring or ordinary. The depth of vanilla flavor, enhanced by a hint of toasty warm spice, tastes like coziness wrapped in a candy shell, proving one thing: It’s okay to be vanilla, but it’s even better to be toasty vanilla.

Purchased Price: $3.00
Size: 2.47 oz (70 g) Share Size bag
Purchased at: Sheetz
Rating: 8 out of 10
Nutrition Facts: (per half pack/35 g) 170 calories, 9 grams of fat, 5 grams of saturated fat, 0 grams of trans fat, less than 5 milligrams of cholesterol, 30 milligrams of sodium, 24 grams of carbohydrates, 0 grams of fiber, 23 grams of sugar, and 1 gram of protein.

Many Halloween and/or campfire stories talk about something coming back from the dead. And that’s what we have here with these new Campfire Smores M&M’s.

There was a s’mores variety back in 2016, but that one had a crispy center.

This 2023 edition, on the other hand, has a milk chocolate center with a layer of white chocolate. The s’mores aspect comes from artificial flavoring. Oh, and now the folks at Mars (not to be confused with the folks on Mars) have dropped the apostrophe in smores, and they have decided that smores are for fall/Halloween instead of summer.

(In fairness, though, I’m reviewing these in July, so the summer connection still applies. There was even a pool toy on the Walmart display of Halloween M&M’s.)

At first, I wondered why the crunchy texture that evoked graham crackers was dropped. But after tasting the M&M’s, I’m not even mad. It turns out this back-from-the-dead flavor is not scary after all! They really do taste like smores. The chocolate comes from chocolate, obviously, but I also taste graham. I’m not sure if I detect marshmallow, but then again, marshmallows don’t even have much of a flavor. Texture-wise, it seems the M&M’s are going for the gooey part of the smore rather than the crunchy part, as evidenced by the gooey chocolate in the “Smores” branding.

I also enjoy the orange, black, and white color scheme, which screams Halloween, more than the orange, purple, and green “Ghoul’s Mix” of the standard flavors. The colors also evoke those of a smore, provided you use bright-orange graham crackers. (Make it happen, Honey Maid!)

In past years here at TIB, I have reviewed other Halloween M&M’s of dubious relevance — Cookies and Screeem and Creepy Cocoa Crisp. I like these better than the CaS, but not as much as the CCC.

Oh, and I compared the prices and sizes for the previous seasonal M&Ms. In 2017 and 2019, they were $3.19 for an 8-ounce bag. In 2023, they’re $3.96 for a 7.44-ounce bag.

Shrinkflation is the real monster in this scary story.

Purchased Price: $3.96
Size: 7.44 oz. bag
Purchased at: Walmart
Rating: 8 out of 10
Nutrition Facts: (28 grams/about 16 pieces) 140 calories, 6 grams of fat, 4 grams of saturated fat, 0 grams of trans fat, less than 5 milligrams of cholesterol, 25 milligrams of sodium, 20 grams of carbohydrates, 0 grams of dietary fiber, 18 grams of sugar including 17 grams added sugar, and 1 gram of protein.

Click here to read our previous M&M’s reviews.