While generations of children were distraught that they never received an invitation to Hogwarts, my rejection from wizarding school was for the best. I would not have been able to concentrate on classes—or fighting villains—when the wizarding world had so many magical snacks to offer. While Harry Potter endured a high-stakes hero’s journey of good versus evil, you’d find me at Hogsmeade for the duration of all seven books, collecting Chocolate Frog trading cards and popping risky flavors of Bernie Bott’s Every Flavor Beans like shots at a frat party.

Luckily, Hershey’s newest limited-edition product offers a taste of the wizarding world without the threat of expulsion or bankruptcy. Inspired by the famed Hogsmeade beverage, Hershey’s Harry Potter Butterbeer Kisses are gold-colored crème Kisses filled with Butterbeer-flavored crème.

The Harry Potter books describe Butterbeer as a beverage that can be served hot or cold and tastes “a little bit like less-sickly butterscotch.” As someone who loves butterscotch enough to drink it, I would have devoted my time in Potions class trying to crack the code for the perfect Butterbeer, but I think these Hershey’s Kisses come pretty close.

The gold crème shell is sweet and smooth, with a white chocolate-like flavor similar to what you’d find at the base of a Cookies ‘n’ Crème bar. The shell does not seem as sweet as some cremes and carries a light buttery flavor. The creamy, fluffy filling is pure butterscotch: a perfect, very sweet combination of butter and brown sugar flavors. The frosting-like texture of the filling (versus a sticky caramel or similar) recalls the foamy topping of the Butterbeer in Harry Potter lore.

These Kisses are sweet, but not overly sweet. It’s not hard to keep eating them. They smell and taste like a butterscotch sundae, and I think the creaminess of the shell and center offset the sugariness. Fans of the Snickers Butterscotch Scoop bar will also enjoy these Kisses.

While Hershey’s has released milk chocolate Kisses in Harry Potter-themed packaging, Butterbeer Kisses is the first Hershey’s product to incorporate flavors from the franchise. It is worth noting that the Butterbeer variety also utilizes cute packaging, featuring foil wrappers printed with details from the Harry Potter series and a paper plume that reads CHEERS.

In the spirit of things, I lift my proverbial pint glass to Hershey’s Harry Potter Butterbeer Kisses for a flawless execution of the theme. I will never know the thrill of boarding the Hogwarts Express, but grabbing another bag of these Hershey Kisses while they are still available is good enough for me.

Purchased Price: $6.29
Size: 9 oz (255 g) bag
Purchased at: CVS
Rating: 10 out of 10
Nutrition Facts: (per 7 pieces)170 calories, 10 grams of fat, 6 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 45 milligrams of sodium, 20 grams of carbohydrates, 0 grams of fiber, 19 grams of sugar, and 2 grams of protein.

How would you respond if I asked, “Would you like a Milklicious Kiss?”

I imagine you’d recoil in disgust and scream, “No!”

What if I told you a “Milklicious Kiss” was the newest variety of Hershey’s Kisses? Would that change your mind?

Still “no?” For real?

I’m not gonna lie; I kinda expected you all to say “yes” to that. Why not? Is it me? Did I come across too creepy or something? Was I too… ya know what, whatever, I’m gonna review them anyway.

So, what exactly is “Milklicious,” besides something Michelangelo would refer to an extra cheesy pizza as? “Milklicious” basically means these Kisses have a “creamy chocolate milk filling.” They’re Chocolate Milk flavored Kisses.

I guess “Chocolate Milk” would get confused with “Milk Chocolate,” and thus folks would think these are just standard Kisses in a new bag. They’re not though. They’re a reinvention of Hershey’s Kisses, and they’re far superior.

These are creamier, milkier, melt-in-your-mouth Kisses. And yeah, that also sounds kinda gross out of context. I realize it’s tough to write about the milkiness of something called a “kiss.” I feel like a McPoyle sibling. There’s a reference for nobody.

Anyway, I think Hershey nails the taste of smooth chocolate milk here. They’re softer and more airy than regular Kisses. How would you like an airy kiss?! Aight, enough of that.

I feel like American chocolatiers don’t really provide many smooth and airy products, so I found that to be a pleasant surprise. Actually, I think the texture and mouthfeel of these lean towards European chocolate more than anything Hershey puts out. I could have been convinced this was Milka or even a non-Hershey-owned Cadbury if not for the shape.

That being said, the brand I landed on after popping a dozen or so was Dove. Dove is an American brand, but they make a much silkier chocolate than Hershey’s.

The package makes it seem like the middle is similar to a Lindt truffle ball, but it’s just a lighter hunk of tan chocolate. It might as well be soft though, because these melt like those little Dove squares and don’t last very long in your mouth.

Look, if someone from Switzerland tried these, I’m sure they’d laugh at my review, but for a dumb American such as myself, I think this is quality chocolate. The cow on the package tells us these are “Yummm,” and who could argue with that?

Like I said, these are a complete reinvention of the Hershey Kiss. I think Milklicious should be the standard and then sell the regular ones as “Classic” or something because these are just flat-out better. I’d love to somehow try this type of Hershey’s chocolate in bar form.

These are winners. In fact, I think Milklicious Kisses should win the prestigious “Best Kiss” Moonman at the MTV Whatever They Call Them These Days Awards. Tough break, The Kissing Booth 7, but there’s a new champion in town.

Purchased Price: $4.34
Size: 9 oz
Purchased at: Walmart
Rating: 9 out of 10
Nutrition Facts: (7 pieces) 160 calories, 10 grams of fat, 6 grams of saturated fat, 0 grams of trans fat, 5 milligrams of cholesterol, 45 milligrams of sodium, 18 grams of carbohydrates, <1 gram of fiber, 17 grams of sugar, and 3 grams of protein.

What are they?

The package describes these new Valentine’s Day Kisses as “extra creamy milk chocolate with strawberry flavored center.”

How are they?

These Kisses have the same chocolate that the other filled Kisses have. It’s a little different from the solid Kisses, but it’s largely a vehicle for the filling.

The filling in this case is bright red, and I don’t know if I would have pegged the flavor as strawberry if the wrapper and the plume didn’t tell me.

I enjoy this candy, but it’s not one I would miss if it didn’t come back. It’s excessively sweet, and I say that as someone with a tremendous sweet tooth.

Anything else you need to know?

If the description sounds familiar, it should: I’m pretty sure these are exactly the same as Vampire Kisses the company has released for Halloween.

It might seem weird to recycle Halloween candy for Valentine’s Day, but they’re practically the same holiday. You don’t get the day off of work or school, and they both use candy to market age-inappropriate things to children (horror and romance).

The flavor itself might be more appropriate for February, but I prefer the blood-red concept for October. So many other candies use the strawberry chocolate flavor this time of year, and they execute it better.

Conclusion:

Hershey’s Chocolate Dipped Strawberry Kisses are fine and passable. They would be great in a Valentine’s goody bag. But the seasonal aisle is full of better and more interesting candies.

Purchased Price: $3.99
Size: 9 oz bag
Purchased at: Target
Rating: 6 out of 10
Nutrition Facts: (6 pieces) 120 calories, 5 grams of fat, 3 grams of saturated fat, 0 grams of trans fat, less than 5 milligrams of cholesterol, 20 milligrams of sodium, 18 grams of carbohydrates, 0 grams of dietary fiber, 16 grams of sugar including 13 grams of added sugar, and 2 grams of protein.