REVIEW: Limited Edition Pumpkin Spice Cheerios Cereal

Limited Edition Pumpkin Spice Cheerios Cereal

Pumpkin spice presents an existential crisis for the creative writer.

There is only so much that can said about it. What there is to say has been said before, said again, and then said in a different way. Chances are the same trite expression about pushing autumn in August, or the long litany of pumpkin spice products now available to us, is currently being wrestled onto the page of another food blog. We, the pumpkin spice addicts of America, have long since typed our love affair with the orange gourd and its seminal flavors into a monotony of clichés.

This is a damn shame, because when done right, pumpkin spice should not be reduced to a cliché.

Take the new Limited Edition Pumpkin Spice Cheerios.

This is limited edition cereal to end all limited edition cereals; the kind of product that’s worth stocking up on from the beginning of August and then rationing out through the polar onslaught of December and humid days of July.

To be fair, we should have expected this much. Pumpkin Spice Cheerios were announced back in the spring when Strawberry Cheerios came out, and given the success of the spring flavor, Cheerios let us know they’re not doing this LTO thing half-ass.

Limited Edition Pumpkin Spice Cheerios Cereal 2

Case in point, Pumpkin Spice Cheerios don’t taste like cinnamon. The flavor isn’t the cheap heavy note of cassia, nor is it the honey or brown sugar sweetness that often comes along for the pumpkin spice ride. Likewise, this is not the repackaged taste of Honey Nut Cheerios or Apple Cinnamon Cheerios. Pumpkin Spice Cheerios are pumpkin spice Cheerios. There’s the sweet fragrant note of nutmeg, the aromatic warmth of clove, and, yes, the flavors of cinnamon and ginger.

Lest you think this is just a pumpkin spice flavor, there is some serious sweet pumpkin flavor going on in each of those oat rings. The addition of real pumpkin in the ingredients makes a world of difference when eating the cereal in milk, where the sublime essence of pumpkin desserts comes to life.

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Yes, sublime essence. Think of it as that moment when crust component, pumpkin component, and dairy meet. Here the warming and exotic notes of spices co-mingle with the sweetened taste of pumpkin and the richness of milk. A hearty crunch filled with sweetened dairy and a bit of milkfat greets eats spoonful, and in that moment the eater relives everything that is right about the cool breeze of October and the multicolored leaves that drift to the ground.

I may have chomped down on my first bite on a 95-degree day in west Texas, but if I would have closed my eyes and blasted a fan in my face then I’m pretty sure I could have fooled myself into believing it was autumn. It sure tasted that way.

Based on the rapidly growing list of pumpkin spice cereals entering the market, we’ll soon have the proverbial cornucopia to choose from. I don’t doubt many of these cereals will be good, but few, I’m willing to bet, will be able to match the appeal of Pumpkin Spice Cheerios.

(Nutrition Facts – 28 grams – 110 calories, 1 gram of fat, 0 grams of saturated fat, 0 mg of cholesterol, 120 mg of sodium, 22 grams of carbohydrates, 2 grams of dietary fiber, 8 grams of sugars, and 2 grams of protein.)

Purchased Price: $3.98
Size: 21 oz box
Purchased at: Walmart
Rating: 9 out of 10
Pros: Outstanding representation of the complexity of pumpkin spices that exceeds the dull and heavy cinnamon flavor sometimes assigned to pumpkin spice. Sweet, hearty taste of oat base. Wonderful rich flavor in milk that tastes like the edge of a pumpkin pie or bar.
Cons: Could be a tad sweeter and have a “glaze” like Honey Nut Cheerios. The creative struggle to explain the appeal of pumpkin spice.

REVIEW: General Mills Strawberry and Blueberry Tiny Toast Cereals

General Mills Strawberry and Blueberry Tiny Toast Cereals?
Toast is so en vogue right now. You’ve got your avocado toast, your restaurants that only serve toast, and your beer made from toast. Hell, at this point, you’d half expect toast to start singing “My Lovin’ (You’re Never Gonna Get It).”

Toast wasn’t always the critical darling it is today. For years, it perched precariously on the side of breakfast platters everywhere, only there to sop up the remnants of runny yolks (or last night’s bad decisions, if you know what I mean).

But then, in 1984, the cereal wizards at General Mills introduced Cinnamon Toast Crunch, and the rest was history. What then followed were years of toast cereal offshoots like French Toast Crunch and Peanut Butter Toast Crunch, which led me to believe that General Mills should just change their name to “That Cereal Company That Only Makes Toast Themed Cereal.”

Enter Strawberry and Blueberry Tiny Toast cereals to prove my point.

In what is apparently General Mills’ first new cereal brand in fifteen years (I know, I was just as surprised as you), Strawberry and Blueberry Tiny Toast cereals were developed to have an “all-family appeal.” I’m not sure where General Mills finds their test families, but I imagine that the folks who thought this cereal would appeal to everyone are the same folks who think Pop-Tarts are a good source of your five-a-day.

Upon opening the box, the tiny toast cereals have a scent reminiscent of fruit and cream instant oatmeal. While it’s totally artificial, it brings back memories of all of the times in college I didn’t have the time or the initiative to make a more nutritious breakfast. Then upon pouring it out, I was greeted by an adorable bowl full of tiny pieces of toast. We’re talking Honey, I Shrunk the Kids tiny here. Rick Moranis would be proud.

General Mills Strawberry Tiny Toast Cereal

The look of the cereal is a different story, as the specks of fruit on each piece of tiny toast look a little more like measles and mold than anything natural. If Cinnamon Toast Crunch is the “taste you can see,” this cereal is more like the “taste you should see a doctor about.”

As a cereal purist, I first tried both cereals sans milk. Upon scooping out my first bite, I noticed the toasts had a dry and dusty appearance, which was affirmed when they immediately dissolved on my tongue. While the texture isn’t the most pleasant (think arid desert), the taste is much better, with both giving off muffin-like oat flavors mixed with the fruit.

General Mills Blueberry Tiny Toast Cereal

Tired of the Sahara-like climate inside my mouth, I drowned the cereals in milk. Let me tell you – Milk. Is. A. Game. changer. The milk immediately fluffs up the tiny toasts, giving them a more pleasant appearance and mouthfeel, and making the cereal much more enjoyable to eat. It’s like that Lubriderm commercial where they apply it to an alligator – it works that well.

Overall, the Tiny Toast cereals are a pretty good, albeit artificial, addition to your balanced breakfast. Let’s just hope that General Mills doesn’t come out with a crappy sequel.

(Nutrition Facts – 3/4 cup – 120 calories, 30 calories from fat, 3 grams of fat, 1 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 120 milligrams of sodium, 22 grams of carbohydrates, 9 grams of sugar, and 2 grams of protein.)

Purchased Price: $3.99 each
Size: 11.1 oz box
Purchased at: Star Market
Rating: 7 out of 10 (Blueberry)
Rating: 6 out of 10 (Strawberry)
Pros: R&B jams. “Honey, I shrunk the breakfast.” Muffin-like fruit flavor. Moisturized with milk.
Cons: Need for cereal antibiotics. Dusty texture sans milk. Remembering bad decisions.

REVIEW: Limited Edition Strawberry Cheerios Cereal

Limited Edition Strawberry Cheerios Cereal

If you were to put a gun to my head and demand I rank every single Cheerios flavor in history, my first thought would be, why are you willing to kill me over something as trivial as one man’s opinion on a toasted oat cereal?

And then I’d proceed to rattle off the definitive guide to 22 flavors.

Apple Cinnamon Cheerios would be up there. So would Peanut Butter Multigrain Cheerios. And, being the purist that I am, I wouldn’t forget the golden bee of Honey Nut Cheerios.

But at the very top? The discontinued Strawberry Yogurt Burst Cheerios.

Taken off shelves sometime in the past three years, but long adored by adults and kids alike, the sweet strawberry notes of the O’s still haunt me. Yeah, I could get Fruity Cheerios and just eat the red ones, but it’s not the same. If Cheerios can give spelt, quinoa, and other ancient grains their own box, then America’s favorite berry should have its own flavor.

Thankfully, General Mills has finally taken note, albeit in a limited edition role with the new Strawberry Cheerios.

Just writing “limited edition” makes me want to sift through pages of Google search results for a viable answer to “how to freeze time” so I can endlessly replay the moment when my milky spoonful of red-freckled oat rings embraced my taste buds like a cold strawberry shake on a warm spring day.

Yes, Strawberry Cheerios are that good.

Those who fondly recall Berry Burst Cheerios will be filled with poetic memories of the subtly sweet strawberry flavor, oatey crunch, and sophisticated tart aftertaste of the bygone classic. Eaten dry, the new Strawberry Cheerios have an ideal combination of strawberry flavor (emphasis on the straw, as opposed to just vague berry; although, now that I think about it, don’t think about eating straw. That’s freaking disgusting) and wholesome Cheerios taste.

Limited Edition Strawberry Cheerios Cereal 2

There’s a wonderfully sturdy crunch in each oat ring — more crunch than the standard Cheerio — but unlike past Cheerios flavors, Strawberry Cheerios has no identifiable defect. Gone are styrofoamy freeze-dried fruit; banished are fake palm kernel oil yogurt coatings; and exiled are the annoying original Cheerios that taste like insipid islands of plainness amidst an ocean of strawberry islands.

They also get better in milk.

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The strong strawberry tartness in the aftertaste dissipates, replaced by mellow yet sweet flavor that, when enjoyed in the presence of whole milk, takes on notes of milkshake or ice cream. The gluten-free oat rings stay crunchy even through a long soak, slowly giving away their sweetness to a light red bowl of pure strawberry milk.

If you’re going to put a gun to my head and demand I give you one slight suggestion of improvement for the new Strawberry Cheerios, I’d admit they could be a little sweeter, since I recently figured out how awesome macerated strawberries taste. But it’s hard to nitpick, especially with how accurate Cheerios nailed the strawberry flavor. Are Strawberry Cheerios the best of the now 23 Cheerios varieties that have been created? It’s tough to say, but if you’re going to demand an answer from me, I’d say they’re up there, and are probably the purest, tastiest strawberry cereal on the market.

(Nutrition Facts – 28 grams – 110 calories, 1 gram of fat, 0 grams of saturated fat, 0 mg of cholesterol, 120 mg of sodium, 22 grams of carbohydrates, 2 grams of dietary fiber, 8 grams of sugars, and 2 grams of protein.)

Purchased Price: $3.38
Size: 21 oz. box
Purchased at: Walmart
Rating: 9 out of 10
Pros: Delicious and bright strawberry flavor combined with solid oat crunch. Tart, sophisticated aftertaste. Serious strawberry milkshake vibes when eaten in milk. No crappy freeze-dried strawberries. Best strawberry cereal on the market.
Cons: Limited freaking edition with no scientifically verifiable way to stop time. Could be a tad bit sweeter. Random people putting guns to your head and asking you to rank cereals.

60 SECOND REVIEW: General Mills Star Wars Cereal (2015)

Item: General Mills Star Wars Cereal (2015)
Purchased Price: $3.49
Size: 10.5 oz. box
Purchased at: Target

(Nutrition Facts – 3/4 cup cereal only – 110 calories, 10 calories from fat, 1.5 grams of fat, 0 grams of saturated fat, 0 grams of trans fat, 0.5 grams of polyunsaturated fat, 0.5 grams of monounsaturated fat, 0 milligrams of cholesterol, 135 milligrams of sodium, 45 milligrams of potassium, 24 grams of carbohydrates, 1 gram of fiber, 9 grams of sugar, 14 grams of other carbohydrates, and 1 gram of protein.)

REVIEW: French Toast Crunch Cereal (2014)

French Toast Crunch 2015 Return

Let me take you back to 1999 for a few precious moments.

My mother’s silver Ford Windstar was bumping Smashmouth’s “All Star” as she dropped me off at elementary school, where for the next seven hours I’d gloss over lessons in long division and conjunctions in order to run an illicit Pokémon “distribution” center based out of my Star Wars Episode 1 pencil box. Afternoons were spent in the basement with my Sega Genesis (I always was a few years late with the systems) seemingly set in perpetual pause mode as I tried to pass the eighth level of Sonic the Hedgehog 2.

In the evening, I’d cover my ears when the news came on and Tom Brokaw would tell my parents how the world would end with Y2K approaching. But I still managed to get a very solid nine hours of sleep each night with nothing but sweet, sweet dreams.

Why, you ask? Could it have been the innocence of youth? Or the absence of a soul-sucking job for which I’d have to wake up at 4 a.m. each morning?

Well, yes. But more importantly, it was because of French Toast Crunch.

Sweet, maple syrupy, and crunchy, it was for millions of us the gold standard in breakfast cereals. It might have been the single most dominant reason for relative world peace during the 1990s, and its delicious power to render slurp worthy end-milk allowed countless young Americans to partake in the bone-strengthening but otherwise insipid taste of skim milk.

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But sometime between our blissful ignorance of munching on a bowl box during marathons of ABC’s “One Saturday Morning”, a funny thing happened. The French Toast Crunch we all knew and loved changed. It wasn’t French Toast Crunch anymore. Instead it was a variation of Cinnamon Toast Crunch. As the box artwork and shape of the cereal pieces changed, so did the flavor, and before we knew it, the cereal faded into obscurity.

Until now.

Spurred on by a passionate social media campaign years in the making, General Mills has brought back French Toast Crunch in its original form from the 1990s, returning it to American store shelves after a lengthy exile in Canada.

As some of you may know, I’ve been fortunate enough to have, uh, procured Canadian French Toast Crunch in the not so distant past. I’m indebted to those Canadians who have offered to indulge my inner ten-year-old every now and again, although I’m obligated to point out it’s only fair considering we gave them the greatest cereal of all time and they gave us Nickelback. In any event, the Canadian version of French Toast Crunch is beyond delicious. The question, then, was whether or not the resurrected American version would be equally enjoyable.

Well, I have good news and bad news after tasting the returned version of French Toast Crunch. The bad news is I still don’t think we can turn back time and return Nickelback to Canada and get “One Saturday Morning” back on ABC. The good news? French Toast Crunch is even better than I remember it as a kid with all the crunchy glazed maple syrup goodness you or I could ask for.

French Toast Crunch 2015 Return 3

On the off chance you’re either A) An old fart who wouldn’t understand B) Too young to have eaten the original or C) Just have something wrong with you and have never tasted French Toast Crunch, here’s what you’re in for. Little squares of glazed “toast” with an authentic but not overpowering maple flavor, graced with a crunchy corn base with a wonderfully smooth glaze which gives each piece a lickable quality in milk.

French Toast Crunch 2015 Return 4

There are undertones of Cap’n Crunch and Quisp in the brown sugar and corn notes, while a Waffle Crisp flavor and crunch persists right down to the finish. Equally enjoyable when eaten as a snack or in a bowl of milk, it is, in two words, quite ideal. Beyond that, I’d likely exhaust the vocabulary of overused descriptive food terms before capturing the quintessence of why this cereal tastes so great.

French Toast Crunch is back, and it’s just as good as it’s ever been. It might not be able to take you physically back to 1999 (only a Flux Capacitor can do that) but set against the backdrop of a YouTube video of your favorite childhood cartoon and a lazy Saturday morning, it’s the next best thing.

(Nutrition Facts – 3/4 cup or 28 grams –110 calories, 10 calories from fat, 1 gram of fat, 0 grams of saturated fat, 0 grams of trans fat, 150 milligrams of sodium, 24 grams of carbohydrates, 1 gram of fiber, 9 grams of sugar, and 1 grams of protein.).)

Item: French Toast Crunch Cereal (2014)
Purchased Price: $2.99
Size: 11.6 oz. box
Purchased at: Safeway
Rating: 10 out of 10
Pros: Even better than I remember it. All the authentic maple qualities of Waffle Crisp with a smooth, glazed surface on each piece which is without equal in cerealdom. Wonderful Quisp-like crispness and slight corn aftertaste. Leaves delicious end-milk even in skim milk. Instantly my new favorite cereal…again.
Cons: Anxiety over sales performance in an already oversatured market. Sleepless night left wondering if this means Oreo O’s will come back too? Not being able to export Nickelback back to Canada.

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