When I saw Cinnamon Toast Crunch Peanut Butter Cereal on the grocery store shelf, I didn’t realize it was a new product. Even though it is new cereal season (and new ice cream season—the most wonderful time of year indeed), I thought I had tried the product before.

I may have gotten Cinnamon Toast Crunch Peanut Butter Cereal confused with Peanut Butter Toast Crunch, which this site reviewed in both 2004 and 2013. However, Cinnamon Toast Crunch Peanut Butter Cereal is a different product. Unlike the previous variety, which boasted a purely peanut butter flavor, Cinnamon Toast Crunch Peanut Butter Cereal combines peanut butter flavor with the brand’s signature Cinnadust.

The package doesn’t make this distinction obvious, unless you read the back of the box. I was not motivated to read the back of the box because I hadn’t done so since cereal boxes promised prizes inside. My cereal-related memory is so long that the only prize I look for now is added fiber.

With the cereal’s identity clarified, Cinnamon Toast Crunch’s latest decennial experiment with peanut butter is just okay. The familiar toasty, crispy squares do not have a consistently noticeable amount of peanut butter flavor. The cinnamon sugar taste is more prominent, although the cereal appears to use less Cinnadust than standard Cinnamon Toast Crunch. The result is a lightly spiced, subtly nutty cereal.

If you are dubious about peanut butter and cinnamon complementing each other, the flavor combination works and is reminiscent of cookie butter. In this cereal, the flavors aren’t bad, just diluted. Imagine spreading peanut butter on your toast, scraping it off, and applying a little cinnamon sugar instead. Maybe you only have a few grains of cinnamon sugar left, or maybe a small gust of wind blows through your kitchen and lifts the Cinnadust right off your toast. What a way to start the morning—you should have gone with the fiber.

In milk, the peanut butter wakes up and asks to be noticed. It still is light compared to other peanut butter cereals, but the milk gives the peanut butter flavor a richer, creamier vibe while weakening the Cinnadust. The cinnamon milk that gets left behind still satisfies.

Compared to original Cinnamon Toast Crunch or really good peanut butter cereal (see: Peanut Butter Lovers Reese’s Puffs), Cinnamon Toast Crunch Peanut Butter Cereal tastes like a partial attempt at both cinnamon and peanut butter. To everything, there is a season, and maybe Cinnamon Toast Crunch will produce a perfect peanut butter pairing next time.

Purchased Price: $5.69
Purchased at: Giant Eagle
Size: 12.3 oz (348 g) box
Rating: 6 out of 10
Nutrition Facts: (per 1 cup) 170 calories, 4.5 grams of fat, 1 gram of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 270 milligrams of sodium, 32 grams of carbohydrates, 3 grams of fiber, 10 grams of sugar, and 4 grams of protein.

It’s Valentine’s Season, and in the junk food world, that means one thing: chocolate and strawberries. Or chocolate or strawberries. Or chocolate-covered strawberries. Okay, so that’s three things, I guess. Or just one, if it’s chocolate-covered strawberries. Either way, Valentine’s Day.

Cinnamon Toast Crunch — no stranger to branching out beyond its square Cinnadust-blasted archetypal form — is ready to celebrate the season of romance with its own lusty offering, Cinnamon Toast Crunch Strawberry. It’s not a weird concept, really, I don’t guess. I mean, people put strawberries on top of French toast all the time. Well, okay, I guess that requires you to overlook that Cinnamon Toast Crunch is cinnamon toast-based and not French toast. But you get the idea. It’s like making cinnamon toast and then topping it with strawberries. Is that a thing? Well, it is now. And in cereal form!

So, does it work? I honestly can’t decide! I mean it. It’s strange, but I’ve had a few bowls and can’t decide how I feel.

The thing is, it’s exactly what it sets out to be — and that’s what I’m so on the fence about: do we actually need strawberry cinnamon toast? The base layer here is very identifiably Cinnamon Toast Crunch, but there’s a slightly tart strawberry punch instead of that sugary, cinnamony finish. But also? It’s not strawberry enough. One thing CTC isn’t shy about, as the basketball fans say, is “going hard in the paint.” Cinnamon Toast Crunch and all of its sugar cookie, gingerbread, and waffle iterations are boldly seasoned, not for the faint of heart.

And so, honestly, it feels like if they wanted to commit to this strawberry thing, they should have really gone heavy with the strawberry seasoning shaker. I’d go one step further and suggest that they would have been just as well served to limit the cinnamon component entirely. Just go Strawberry Toast Crunch. (Hy-Vee does [or did?] a “blueberry squares” cereal that was just that, but, you know, with a crazy-strong blueberry flavoring, and it is [or was?] a solid 9 out of 10. That’s what this could have been.)

I’m not mad about this cereal, but I’m also not in love with it. When Cupid finally shoots it with his arrow, and it goes to Cereal Heaven, I won’t mourn it.

Purchased Price: $4.93
Size: 18.8 oz box (Family Size)
Purchased at: Walmart (Exclusive)
Rating: 6 out of 10
Nutrition Facts: (41 grams) 170 calories, 4 grams of fat, 0 grams of saturated fat, 0 gram of trans fat, 0 milligrams of cholesterol, 230 milligrams of sodium, 33 grams of carbohydrates, 2 grams of fiber, 12 grams of sugar, and 2 grams of protein.