REVIEW: Maruchan Hot & Spicy Chicken Ramen Funyuns

/ / Reviews / 5 Comments

In my recent review of Korean-Style Sweet & Spicy Chili Ruffles, I whined and pined for more snacks with flavors inspired by the Far East. Well, not two weeks later, the good folks over at Frito Lay obliged.

Now, I’m not saying they saw the review, called the folks over at Maruchan, brainstormed, decided to collab on new Hot & Spicy Chicken Ramen Funyuns, and then went into a fast-tracked production process that put bags on shelves in world record timing, but… that’s exactly what I’m saying. That’s clearly what happened. The Impulsive Buy has that much pull in the snack industry.

The pairing was surprising, especially coming from a snack line that rarely remixes the original recipe, but I’m glad these two brands linked up because this is really good. It also made me ponder why we haven’t been sprinkling ramen flavor packets on things other than ramen all this time?

I have a little bit of a love-only relationship with Funyuns, but I’m happy to say these scratched the flavor itch I was yearning for, as well as the roof of my mouth (more on that later).

When I opened the bag of what looked like seasoned curly fries, I got a big whiff of poultry seasoning, but it somehow also smelled “hot,” so they were off to an accurate start.

That accuracy rolled on because, yeah, these taste like crispy Funyuns coated in a packet of spicy chicken ramen seasoning. Mission accomplished.

There’s a dryness to them that I always get from chicken-flavored snacks. For some reason, I associate that with chicken flavor. These could have easily just been “Spicy Chicken” flavored, but there is a little of that fabled “Asian flare” that I can’t articulate to make it resemble the flavors of a bowl of ramen – a cheap bowl of ramen, but I still like the cheap stuff.

Since reviewing Spicy Queso Funyuns, I was a little worried that these would also completely swallow up the traditional onion flavor of the Funyuns. But it actually managed to come through a bit on the finish. Maybe it was just a little onion powder in the spice concoction, but I tasted it nevertheless.

As for the heat level, I’d put these at about two-thirds of the way to “Flamin’ Hot,” which is more than tolerable. You won’t have any problem eating a small bag in one sitting… but you’re gonna tear your mouth up. I somehow avoided that on the Spicy Queso, but the dreaded “savory Cap’n’ Crunch” Funyuns got me this time. That, coupled with the salt and spice, dried my mouth out for hours, but whatever, it was kinda worth it.

Honestly, this is probably the best Funyuns offshoot I’ve had, and while I think this flavor would have been even better on a chip, I’d love to see a few more ramen-inspired releases.

That’s back-to-back really tasty Asian-inspired products from Frito Lay. I hope they keep ’em comin’.

Purchased Price: $2.69
Size: 2 1/8 oz bag
Purchased at: 7-Eleven
Rating: 8 out of 10
Nutrition Facts: (About 13 pieces) 130 calories, 6 grams of fat, 0 gram of trans fat, 1 gram of saturated fat, 140 milligrams of sodium, 18 grams of total carbohydrates, less than 1 gram of total sugars, 1 gram of fiber, 2 grams of protein.

REVIEW: Takis Cobra and Kaboom Tortilla Chips

/ / Reviews / 2 Comments

I can’t help but think about G.I. Joe and yell “COBRA!” whenever I look at the Takis Cobra design. The serpent’s red color really drives that thought into my head. But unlike Cobra’s attempts at world domination, these Takis Cobra Tortilla Chips don’t fail.

The reddish rolled tortilla chips are Worcestershire sauce flavored and have a medium level of heat, according to Takis’ heat thermometer. The sauce is not listed as an ingredient, but whatever natural and artificial flavors are used, they hit all the right notes in the dark sauce. There’s a pepperiness and vinegary tanginess with a hint of garlic and citrus. All of that creates a seasoning that’s gosh darn tasty and recognizable as the famous sauce I can never spell correctly off the top of my head.

The heat doesn’t come until a few moments later, and I agree with the thermometer that it’s a medium heat in the Takis universe. Cobra is definitely spicy but pales in comparison with Fuego or Blue Heat, which I need to take a break from with a cool liquid when eating them. As someone who likes to make a quick dipping sauce with Worcestershire and ketchup when my local McDonald’s forgets to include the Hot Mustard sauce I ordered with my McNuggets, I very much enjoy the flavor of these Takis. In fact, these make me disappointed that there has never been a Worcestershire potato chip in the US.

While Takis Cobra is as new as new can be, Kaboom has been out for a bit. It made its debut in Canada and it’s interesting to note that the Canadian version is ketchup and sriracha flavored, while this US version is described as “sweet and spicy sriracha flavored.” However, these rolled tortilla chips taste more like spicy ketchup than sriracha to me because of the wonderful vinegary tang, tomatoey punch, and noticeable sweetness these have. But that doesn’t bother me one bit because I am all for having more ketchup-seasoned chips in the US. Why does Canada get to have all vinegary and tomatoey fun?

Kaboom’s heat is also in the medium range, but I found them to be slightly spicier than Cobra. But it’s not hot enough to take away from its great flavor.

If I had to pick between the two, I would prefer Kaboom over Cobra because its ketchup taste tickles my taste buds more. Sadly, the former is a limited edition offering, while the latter seems to be a permanent addition. But I hope Takis brings back Kaboom every year for the summer season.

DISCLOSURE: I received a free product samples from Takis. Doing so did not influence my review.

Purchased Price: Received free samples
Size: 9.9 oz bags
Rating: 7 out of 10 (Cobra), 9 out of 10 (Kaboom)
Nutrition Facts: (1 oz/about 12 pieces) Cobra – 150 calories, 8 grams of fat, 1 gram of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 190 milligrams of sodium, 17 grams of carbohydrates, 1 gram of fiber, 1 gram of sugar, and 2 grams of protein. Kaboom – 150 calories, 8 grams of fat, 2.5 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 200 milligrams of sodium, 17 grams of carbohydrates, 1 gram of fiber, 1 gram of sugar, and 2 grams of protein.

REVIEW: Ruffles Korean-Style Sweet & Spicy Chili Potato Chips

/ / Reviews / 4 Comments

I’m not an envious person by nature. I don’t “yearn” for much. I try my best to be satisfied with what I have… but that all changes whenever I see the chip flavors they get over in Asia.

Before my Impulsive Buy days, I wanted to start a blog called, “Lay’s for Days,” where I’d seek out and try every crazy chip flavor from around the globe. In my delusional brain, I’d start by dropping a small fortune eBaying crazy flavors, and I’d get so popular that people would willingly send me bags to try.

Once I realized I no write no good and couldn’t even figure out Blogspot, the short-lived dream died.

Thankfully, the Frito-Lay corporation has slowly let some interesting flavors trickle out over the years, and it’s not impossible to find international releases if you know where to look.

Enter Korean-Style Sweet & Spicy Chili Ruffles, a chip with all the hallmarks I’ve been looking for. Asian-inspired flavors? Check. A super long, intriguing name? Check. RRRidges? Check! These have to be good, right?

Right. They’re pretty damn good.

Sweet chili is elite. It never fails. It should be a standard flavor across all snacks. If you like sweet chili, these are for you.

These have a heat level I’d put a tick below “Flamin’ Hot.” Props to them for ignoring the siren call and not slapping those two words on this bag like Frito-Lay seemingly does with everything else. Like an annoying guy describing Vegas, it’s a “dry heat” and tolerable, leaving a slight afterburn on the back of the tongue.

As I was eating and enjoying myself, I started to get nervous because I didn’t really know how to articulate the flavor. I don’t think my initial thought of, “This tastes like Asian food,” would’ve been kosher, literally or figuratively. I can’t condense an entire continent into one chip, but I sometimes have difficulty distinguishing international flavor.

These instantly tasted more Chinese-inspired. I’ve had more Chinese food than Korean food in my life, so maybe that played a role, but the spice profile just reminded me of a vague Chow Mein-style sauce you’d get slathered on some protein and vegetables. As I chomped on, I started to convince myself I might be tasting some kimchi and settled on what they ultimately reminded me of – Korean BBQ. Yeah, wow, very descriptive, huh? I actually thought of Korean Chicken Tacos more than anything.

The ingredient list is basically all the usual suspect spices you get in a chip like this with nothing distinct standing out. That, mixed with the pronounced chili flavor and “dryness,” just made me think of Asian-inspired BBQ chicken.

Either way, these are pretty complex and taste really good. The sweetness is there, but it’s not distinguishable from anything beyond, I guess, a pinch of brown sugar?

I won’t say these are as good as purple bag Doritos or the G.O.A.T. Sour Cream and Cheddar Ruffles, but they’re not far behind either. Grab ’em if you see ’em. Hopefully, you find a sale because I might as well have eBay’d these at the price I paid.

Purchased Price: $5.99
Size: 8 oz
Purchased at: Acme
Rating: 8 out of 10
Nutrition Facts: (About 13 Chips) 150 calories, 9 grams of fat, 0 grams of trans fat, 1.5 grams of saturated fat, 140 milligrams of sodium, 15 grams of total carbohydrates, 2 grams of total sugars, 1 gram of fiber, 2 grams of protein.

REVIEW: Lay’s Honey Butter Potato Chips

/ / Reviews / 7 Comments

Finally!

So here we are with Lay’s offering honey butter-flavored potato chips in the US, almost a decade after the flavor’s height of popularity in South Korea. Ugh. Has it really been THAT long? This is the first time a potato chip flavor made me feel old. However, before you run out to find this, you should know it is/was only available at some Costco locations in Northern California. Yup, an exclusive AND regional Lay’s flavor.

How popular were honey butter-flavored potato chips? Well, when it first came out in South Korea in 2014, it sold out in stores. But you could purchase bags from online sellers for several times more than their original price. When I tried to acquire a bag back then, they were going for $50 on eBay. I guess you could say it’s the most viral potato chip ever. Sorry, Lay’s Wavy Milk Chocolate Dipped Potato Chips.

So, is it worth flying to Northern California to buy a bag or buying one on eBay for three times the original price, like I did? Of course not. But I think it’s good enough that I’m using this review to convince Lay’s to make this flavor available to everyone throughout the country, but with a slight tweak.

If you’re in Camp No Sweet Chips and have raised your eyebrows at those holiday Pringles that came out years ago or the Lay’s IHOP chips that were on Walmart shelves earlier this year, Lay’s Honey Butter won’t be for you.

The chips looked like original Lay’s, but after handling a few, a layer of white seasoning accumulated on my fingertips. Their flavor hit all the right sweet and savory notes that make me think of all the honey butter-flavored chips I’ve had over the decade from Korean and Japanese brands.

It starts off with a nondescript sugariness, but then the honey flavoring comes around. The underlying butteriness hits about the same time as the honey, and it’s somewhat reminiscent of what you’d taste with buttered popcorn. But the taste leans more towards sweet than savory. Honey and butter are listed as ingredients, but above those two is sugar, which might explain the initial sugar burst.

However, there needs to be more consistency in the application of the seasoning. A notable number of them lacked the sweet and savory punch that others had, which makes me think these might need more seasoning.

Despite the minor issue, Lay’s Honey Butter Potato Chips are quite tasty and I hope Frito Lay decides to roll out the flavor nationwide and not exclusively.

Purchased Price: More than one should pay on eBay
Size: 23 oz bag
Purchased at: eBay
Rating: 7 out of 10
Nutrition Facts: (about 15 chips/28 grams) 160 calories, 10 grams of fat, 1.5 grams of saturated fat, 0 milligrams of cholesterol, 65 milligrams of sodium, 16 grams of carbohydrates, 1 gram of fiber, 2 grams of sugar (including 1 gram of added sugar), and 2 grams of protein.

REVIEW: Fritos Flavor Twists Queso

/ / Reviews / 4 Comments

One of the biggest mysteries emanating from the chip aisle is why the hell aren’t there more Fritos Flavor Twists flavors? Originally released in 1992 in the now-beloved Honey BBQ, as well as two others I never had the pleasure to try — Cheddar Ranch and Jalapeño Cheddar — these twirly, crunchy corkscrew corn chips are inexplicably delicious to anyone who enjoys a sweet but smoky BBQ flavor. Yet for how excellent the form factor is, Frito Lay has sat on its hands for over TWENTY years without adding any new flavors aside from two limited regional drops in the early 2010s…until now! Fritos Flavor Twists Queso originally came out last year as a Dollar General exclusive (again, why the limited distribution?!), but are now making their way to most stores that carry the brand.

The reason why Flavor Twists are so fantastic is that fusilli-adjacent shape really does lock in a ton of flavor while delivering an exciting, crunchy, yet light and airy texture. This is coming from someone who loves regular Fritos, too, both the smaller and Scoop varieties. In fact, I think original Fritos are the most underrated “plain” chip in all of chips, but the Twist shape is better in every way aside from scooping. Frito Lay may have unlocked the ultimate cheat code in the early 90s and has criminally under-utilized it since, but this beautiful purple-accented bag of Queso Twists is a promising sign of things to come.

These new-ish Flavor Twists have a solid amount of seasoning that will leave your fingers decently caked after enjoying a couple handfuls. The flavor reminds me of Chili Cheese Fritos without the cumin-y funk. They have a solid cheese-forward burst in the front, followed by the classically strong and iconic Fritos corn taste, and then finish with just a teeny tiny bit of spice. I don’t think I would even call the finishing note “heat,” and it isn’t noticeable until you have eight or so in a row; it’s a nice round peppery spice that sits pleasantly beneath the salty cheese-prominence.

Queso Flavor Twists aren’t nearly as dynamic as their Honey BBQ sibling, but they are still a really tasty chip. They channel a big bowl of Fritos Scoops next to salsa con queso at a party, minus the mess. While they aren’t quite as good as getting a big scoop-full of meaty chili cheese on a thick salty chip, they are a fun new addition to the Fritos family that’s worth grabbing a bag in hopes that they stick around with more Twists to come.

Purchased Price: $2.69
Size: 3 1/2 ounces
Purchased at: Walgreens
Rating: 8 out of 10
Nutrition Facts: (23 pieces, 28g) 160 calories, 9 grams of fat, 1.5 grams of saturated fat, 0 milligrams of cholesterol, 200 milligrams of sodium, 16 grams of carbohydrates, 1 gram of fiber, 0 grams of sugar, and 2 grams of protein.

Scroll to Top