REVIEW: General Mills Kit Kat Cereal

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Does Kit Kat Cereal taste like a Kit Kat?

No, it doesn’t. Its flavor doesn’t even remotely remind me of the iconic candy bar — not the Hershey’s version, the Nestle version sold everywhere other than the US, or even Norway’s Kvikk Lunsj (Google it). Even its crunch differs significantly from the crispiness of the wafers coated in chocolate. “Gimme a break,” you might say, but I’ve been eating and reviewing cereal long enough to know that I shouldn’t set my expectations that high for a product that’s supposed to taste like something else. What I expected was something chocolatey with a decent crunch, and that’s what we’ve got here with this breakfast option.

The cereal’s shape is similar to the four-fingered candy bar, but its looks also bring a puffed-up, less ridged Golden Grahams to mind. One sniff from the opened bag brought memories of Cocoa Pebbles and Cocoa Puffs, and its sweet scent also summoned thoughts that this might be the most chocolatey cereal I’ve ever shoved into my mouth. It isn’t, but it’s enough to satisfy my sweet tooth.

A darker Cocoa Puffs is the best description I can give of its flavor, which doesn’t quite match the milk chocolatey goodness that coats an actual Kit Kat. Also, a part of me wonders, and I don’t want to start a conspiracy here, that this could be a tweak of Cocoa Puffs Brownie Crunch. Most of the flavor comes from a coating, but under that is the whole grain wheat and rice flour cereal that has some cocoa notes but leans more to the bitter side. The chocolate is most noticeable when eaten dry but weakens a bit in milk. While the leftover liquid looks like it might have some notable flavor, it doesn’t.

While the product has the common “cocoa processed with alkali,” there’s a less typical ingredient. Nope, it’s not the trisodium phosphate. The second to last ingredient is rosemary extract. Before you let out an “ew,” a quick search revealed that it’s probably used as a preservative and not for aromatherapy if you light pieces on fire.

Oh, speaking of things that involve fire, if you combine this with Golden Grahams and pick up a bag of Lucky Charms Just Magical Marshmallows, out now for a limited time, you’ve possibly got yourself a decent s’mores-flavored cereal mashup.

Overall, Kit Kat Cereal will not allow you to have a bowl of tiny candy bar-tasting cereal. But you will get a good, chocolatey breakfast offering that might be better than Cocoa Puffs but not as tasty or as chocolatey as Cocoa Pebbles.

DISCLOSURE: I received a free sample from General Mills. Doing so did not influence my review.

Purchased Price: FREE
Size: 11.5 oz box
Purchased at: Received from General Mills
Rating: 7 out of 10
Nutrition Facts: (1 cup w/o milk) 170 calories, 5 grams of fat, 2 grams of saturated fat, 0 grams of trans fat, 1 gram of polyunsaturated fat, 2 grams of monounsaturated fat, 0 milligrams of cholesterol, 220 milligrams of sodium, 29 grams of carbohydrates, 2 grams of fiber, 10 grams of sugar (including 10 grams of added sugar), and 3 grams of protein.

REVIEW: Kellogg’s ICEE Cereal

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As someone who spent a large portion of my formative years at the Jersey Shore, ICEEs were more than just a treat. They were a symbol of summer, a form of salvation from the heat, and now, thanks to Kellogg’s, it can add “Mixed Berry Breakfast Cereal” to its resume too.

It is UNCANNY how much this smells like ICEEs. I’m not sure if “cereal odor engineer” is an actual job title, but if it is, bravo to this cereal odor engineer! Interestingly, though, the taste was not quite so evocative. I had to shovel down a few bites before I could even figure out what flavor my mouth was experiencing. My eloquent first thought was… “cereal.” I know, but seriously between the small ball shape, colors that certainly cannot be found in nature, crunchy-on-the-outside-but-airy-on-the-inside texture, and flavor that combines sweetness, maltiness, and a hint of bitter artificiality, they check every box that sugary breakfast cereals are infamous for (if only they came with a prize too!).

Do the red puffs and the blue puffs taste any different? My expert verdict is: a little. I got a faint whiff of cherriness from the red and blue-raspberry-ness from the blue, but honestly, I think the colors did a lot of work in helping to convince my brain that they were distinct. The website I bought this from explicitly lists purple as one of the piece colors too (neat to note that those few pieces weren’t just brightly hued screwups after all), but I can’t say they had any unique flavor of their own. And just like combining red and blue gives you purple, combining red ICEE pieces and blue ICEE pieces in the same mouthful gives you something new, too… a total mess.

The cereal tasted much better when I was eating only reds or only blues; the minute I mixed up a big spoonful, all I could taste was a funky artificiality that bizarrely reminded me of banana. It wasn’t exactly BAD, but I can’t say it totally hit the mark either.

Of course, I also have to mention this cereal’s rad gimmick, a cooling sensation like what was used in last year’s Coca-Cola Starlight. At first, I just chalked my chilly mouth up to cold milk, but when I ate a few dry pieces, lo and behold, the cooling effect was just as strong, leaving not just the roof of my mouth but even my throat feeling frosty and tingly. Perhaps this wasn’t strictly necessary, but it was a pretty cool touch (pun not intended, actually, but welcome nonetheless). And hot tip (or, ahem, cool tip): if you enjoy this effect, definitely slurp up all the milk at the bottom of your bowl, too.

So, am I glad I tried these? Sure! Did I ultimately need the ginormous two-pack I bought? Probably not! Will I reach for these again when the craving for a frozen fruity beverage strikes? Doubtful! But will I gladly snarf them down for a quick, quirky, and not necessarily quality breakfast? ICEE-lutely!

Purchased Price: $7.98
Size: 2 13.2 oz bags
Purchased at: SamsClub.com
Rating: 6 out of 10
Nutrition Facts: (1 1/3 cup serving with no milk) 130 calories, 1 gram of fat, 0 grams of saturated fat, 0 milligrams of cholesterol, 190 milligrams of sodium, 33 grams of carbohydrates, 4 grams of fiber, 14 grams of sugar, and 2 grams of protein.

REVIEW: Apple Jacks Pop-Tarts

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We’ve seen Kellogg’s mash-up its breakfast brands before with Eggo and Froot Loops flavored Pop-Tarts, so it’s only natural it would try an Apple Jacks version. Apple Jacks is a curious choice to use as a flavor for something else though because what really is its flavor besides “Apple Jacks”? They famously don’t taste much like apples, and there isn’t a lot of cinnamon, either.

If you were to blindly taste Apple Jacks, you’d probably say they seem like a sugary cereal, and if you were to rip open the foil on any Pop-Tart, they’re first and foremost going to give off a general Pop-Tart aroma and flavor. This is really what they have in common: they both taste like breakfasts of your youth that are pretty unremarkable, but damn if you don’t love them anyway. Kellogg’s knows this, which is why Apple Jacks has the slogan, “We eat what we like!” So, do we like these Pop-Tarts?

I like Apple Jacks, and I like Pop-Tarts, so it should be a winning formula. All they need to do is taste like a breakfast I would have eaten in 3rd grade. After opening a pouch, my initial expectations were met. These have the classic bland pastry base that may or may not be discarded (depending on how hungry you are) in favor of the more coveted middle section with frosting and sugar goo. The frosting is less generously applied than the box indicates, and there are sugar sprinkles in colors corresponding to Apple Jacks. They have that classic Pop-Tart smell and are visually kind of cute, although maybe I only think that because the last Pop-Tarts I reviewed looked like they’d been dropped in dirt.

Breaking one open, I was struck by how orange the filling was. If Kellogg’s ever wants to make a carrot-flavored variety, it should keep this dye combo in mind. The untoasted tarts taste pretty much like you’d think, sweetly nondescript. I don’t pick up on any apple, which should make all those kids from the 90’s era Apple Jacks commercials proud. If I’m trying to hone in on a flavor, the main one I get is cinnamon, and this is where things go awry for me.

It’s not a gentle cinnamon; it’s a hot cinnamon candy taste. If you’ve had Red Hots or Atomic Fireballs, this is akin to that but not nearly as strong. I usually think toasting Pop-Tarts improves them by taking away some of the flouriness and boosting the flavors, but this isn’t a flavor I want amplified. When heated, the hot cinnamon is definitely more pronounced. This is a negative for me because I dislike the flavor, and it doesn’t remind me of the cereal. It isn’t so overpowering that I think it would bother everyone, but it’s enough of a turnoff that I wouldn’t consider buying them again. Perhaps it only makes sense that if Apple Jacks doesn’t taste like apples, Apple Jacks Pop-Tarts shouldn’t taste like Apple Jacks.

Purchased Price: $4.29
Size: 8 count box
Purchased at: Mariano’s
Rating: 5 out of 10
Nutrition Facts: (2 pastries) 370 calories, 9 grams of total fat, 3 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 210 milligrams of sodium, 70 grams of total carbohydrates, 1 gram of dietary fiber, 28 grams of total sugars, and 4 grams of protein.

REVIEW: Limited Edition Frosted Lemon Cheerios

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As the Northern hemisphere thaws from an icy winter and we drag our allergy-ridden behinds to the grocery store, a fresh ray of hope meets us — Spring Flavored Stuff.

Ah, seasonal flavors, you tasty little tropes. Pumpkin spice might have a choke hold on the fall, but which flavor will prevail to rule the spring? Carrots have tried, but they taste like nothing. For a moment, I thought this would be the Age of Raspberry, but it seemed that was a Valentine’s red flash in the pan. Therefore, I would like to present my case for lemon. The Year of Lemon is upon us. Will this drastically underrated flavor finally prevail? Cheerios is willing to find out with its new Frosted Lemon variety.

The delicate aromas of lemon and sugar are the first to meet my senses. Yep, smells like lemon. I was also pleased to see no signs of yellow color, natural or otherwise. Cheerios kept it au naturel in the appearance department. If you put these next to standard Frosted Cheerios, I don’t think I’d be able to pinpoint which one was which just by looking at them. The lemon scent is delightful and suggests they won’t be too strong.

Digging into a bowl prepared with 2% milk, I’m immediately reminded of Fruit Loops. Only these are a better, more sophisticated version. Think Fruit Loops’ older cousin who sometimes buys them alcohol. The lemon is not at all overwhelming. In fact, I wouldn’t mind if it was a bit stronger. The flavor is citrusy and sweet, reminiscent of a lemon cookie or lemon cake, but not too sweet. I should note that there is no actual lemon in the ingredient line here. It’s just a perfectly chosen and mindfully balanced natural lemon flavor. Hats off to you, Big G. These are great.

I also gave these a whirl as the topping for my fruit and yogurt breakfast. The lemon flavor gets lost easily in this application, so I’d stick to your standard milk and cereal preparation to get the full effect.

Overall, this seasonal variety is well done. The lemon is fresh, bright, and not overpowering. It’s a great way to start or end your day and a fine introduction to The Year of Lemon (please let this catch and become an actual thing).

Purchased Price: $5.99
Size: 14.7 oz box
Rating: 8 out of 10
Nutrition Facts: (1 cup without milk) 140 calories, 1.5 grams of fat, 0 grams of saturated fat, 0 milligrams of cholesterol, 150 milligrams of sodium, 29 grams of carbohydrates, 3 grams of fiber, 11 grams of sugar (including 11 grams of added sugar), and 3 grams of protein.

REVIEW: Malt-O-Meal Maple Bacon Donut Cereal

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What is it?

Although I typically associate Malt-O-Meal as being a purveyor of “hot cereal” (porridge? runny oatmeal? gruel?), it makes over THIRTY varieties of the cold stuff, and the latter actually equates to 75% of its sales. So I guess the joke is on me. While most of its offerings mimic those of its biggest competitors — Kellogg’s and General Mills — its newest flavor is a bit of an original: Maple Bacon Donut.

How is it?

It’s decent, but I don’t know that “maple bacon donut” is what I get from it. Mostly, it tastes like an extra sugary Honey Nut Cheerios with a liberal dash of artificial smoke and a bit of salt. And that description may sound kind of awful, but I assure you that the actual result is not. Every once in a while I got a little something maple-like, but mostly, it was “general sweetness.” Again, with a little smoke. And some saltiness.

Anything else you should know?

Like most Malt-O-Meal cereals, this variety comes in a resealable bag, and the bag is the size of a pillow. This is a really great thing if you like the Malt-O-Meal you purchased; if you weren’t a fan, however, congrats to your children on the giant bag of cereal they’ll inherit upon your passing.

Conclusion:

While I appreciated this new and unusual flavor, I’d be reluctant to buy again. It was only slightly better than okay, and there’s just SO much of it. As it is, I’ll probably already be passing this bag down to the next generation. (Which I mean, kind of a steal for less than $6.)

Purchased Price: $5.48
Size: 30 oz bag
Purchased at: Walmart
Rating: 6 out of 10
Nutrition Facts: (1 cup) 150 calories, 1.5 grams of fat, 0 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 250 milligrams of sodium, 34 grams of carbohydrates, less than 1 gram of fiber, 17 grams of total sugars (including 17 grams of added sugar), and 2 grams of protein.

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