It is with some trepidation and a bit of embarrassment that I ask you, the fine readers of The Impulsive Buy, am I the only one? Did you all know that puppy chow is a tasty mix of cereal, chocolate, peanut butter, and powdered sugar, and not, as the name implies, food for young dogs?

Ok, so puppy chow is actually both of the above, but I had no idea it could be something tasty for humans to eat. My wife seems to think that I’m the only one so clueless, and I’m hoping to find at least one kindred spirit on here who is similarly ignorant. After some reflection though, I do recall having puppy chow in the past and enjoying it, but I guess I never thought to ask what it was called.

Why all the talk about puppy chow? Well, the Peanut Butter Puppy Chow Blizzard is one of the new additions to the Dairy Queen menu for April (and not an April Fool’s gag as I originally thought). According to my extensive research on Wikipedia, puppy chow is primarily popular in the Midwest and generally contains a mixture of cereal (like Chex or Crispix), melted chocolate, peanut butter, and powdered sugar. There are also a bunch of other names for it, like reindeer chow, doggy bag, or muddy buddies. Apparently, the canine-inspired name comes from the fact that it looks like dog food, so why wouldn’t it be a great Blizzard flavor?

Well, it’s good but not great. The DQ website says its version includes crispy puppy chow pieces, peanut butter topping, and choco chunks. As promising as those ingredients sound, I didn’t think they really worked together in harmony. I could definitely taste the Chex-like cereal, but it had a slightly stale flavor and not much crunch. This also had a very salty taste, and indeed it does have more sodium than the average Blizzard. As for the powdered sugar, it is listed in the ingredients, but it was not noticeable, either by taste or looks as it blends in with the vanilla soft serve. This really didn’t taste much different than a peanut butter cup Blizzard except that it adds an odd-tasting cereal. Did I finish this Blizzard? Of course I did. It’s still a sugar-packed ice cream treat, but this one didn’t have me barking for more.

If you really love puppy chow (of the human food variety), then perhaps you will probably find this Blizzard enjoyable, but I was a bit underwhelmed. In honor of the start of baseball season, this one is a nice single to the gap that might get stretched to a double, but it’s not a home run.

Purchased Price: $4.99
Size: Small
Rating: 6 out of 10
Nutrition Facts: 720 calories, 32 grams of fat, 18 grams of saturated fat, 0.5 grams of trans fat, 50 milligrams of cholesterol, 320 milligrams of sodium, 97 grams of carbohydrates, 2 grams of fiber, 77 grams of sugar, and 16 grams of protein.

If you mosey on over to the search feature on this site and type in “Oreo Blizzard,” you’ll be greeted with a long list of reviews for Blizzard variations with words like zero gravity, firework, cookie jar, and dirt pie. It would seem that Dairy Queen has tried just about every flavor combination possible using the popular chocolate cookie and creme sandwich.

But now it has introduced yet another new one, the Oreo Brookie Blizzard, which of course, features Oreo cookies and brookies (brownies and cookies baked together). It sounds like a humdrum flavor considering DQ has already paired Oreo with fudge brownies and chocolate chip cookies, among many other ingredients.

Except that it’s not!

This one caught me by surprise. It’s rather simple, but it’s also rather delicious. One of the things that enhances the Blizzard experience is having a variety of textures, and this one really delivers in that department. Oreo cookies, as we all know, are crunchy and chocolatey, and when they are pulverized and mixed with vanilla soft serve, they can make for a tasty Blizzard all by themselves. But the addition of the brookies is a game-changer here. They bring in a pleasant soft chewiness to offset the Oreo crunch and provide a subtle chip cookie flavor combined with some brownie fudginess. To my surprise, I really could pick out the Oreo, cookie, and brownie flavors, and they all played together perfectly in my mouth. A great mix of flavors and textures all adds up to a brilliant Blizzard combination.

Dairy Queen sometimes goes a little overboard in trying to pack too many components into a Blizzard so they can call it outrageous or splendiferous or something like that. This one, however, proves again that sometimes less is more.

Purchased Price: $4.99
Size: Small
Rating: 9 out of 10
Nutrition Facts: 860 calories, 39 grams of fat, 16 grams of saturated fat, 1 gram of trans fat, 55 milligrams of cholesterol, 520 milligrams of sodium, 116 grams of carbohydrates, 1 gram of fiber, 77 grams of sugar, and 13 grams of protein.

What is it?

It’s the December Blizzard of the Month featuring sugar cookie pieces, icing, and sprinkles. It shares the December spotlight with the Candy Cane Chill Blizzard, but that one is not new. This one is different than the similarly named Frosted Animal Cookie Blizzard from a couple of years ago.

How is it?

I did not have high expectations for this one based on the lackluster components and my notion that the sugar cookie flavor would not stand out in a vanilla ice cream base. Even with the bar set low, this was a miss for me, both in taste and presentation.

Now I’m not one who normally cares what a Blizzard looks like, and sometimes the top layer can be deceiving. At first sight, this gives off a bland and boring vibe, and it backs that up with a bland and boring taste. As you can see in the photos, my local DQ was apparently experiencing a sprinkle shortage. The DQ website notes the sprinkles are “festive” but fails to mention they have absolutely no taste. So it didn’t really matter that my particular Blizzard only had a smattering of festiveness.

I can’t really tell you what the icing brought to the table because I could only faintly distinguish that flavor in this. So that left the sugar cookie pieces as the only ingredient left to pick up the ball and score, but since sugar cookie pieces don’t have arms or legs, the ball remained on the field and no touchdown was recorded. Maybe I just got a bad batch of cookies, but they were not “soft” as the DQ website promised. They were quite crumbly and really had no flavor that I could describe, other than generic vanilla-ish cookie.

The sum of the parts of this Blizzard adds up to disappointment.

Anything else you need to know?

I don’t remember having the Frosted Animal Cookie Blizzard in 2020, but another reviewer on this site loved it. While that one has almost the same name, it does seem that it had a more complex variety of flavors, so maybe it’s time to petition DQ to bring that one back and sit this new version on the sidelines.

Conclusion:

I’ve never tried a new Blizzard that I didn’t finish, and I can confirm that my amazing streak of consistency is still intact. But if I had ordered a medium or large instead of a small, then I’m not sure if I would have completed the task. This is still ice cream and cookies, so it’s far better than anything containing kale or carrots, but it definitely ranks as one of my least favorite Blizzards.

Purchased Price: $4.99
Size: Small
Rating: 4 out of 10
Nutrition Facts: (Small) 700 calories, 30 grams of fat, 14 grams of saturated fat, 1 gram of trans fat, 55 milligrams of cholesterol, 290 milligrams of sodium, 95 grams of carbohydrates, 0 grams of dietary fiber, 74 grams of sugar, and 13 grams of protein.

What is it?

Dairy Queen’s Cinnamon Roll Centers Blizzard is the Co-September Blizzard of the Month (along with the Pumpkin Pie Blizzard) and also part of the Fall Blizzard Menu. This one has soft cinnamon roll center pieces with brown butter cinnamon topping and DQ soft serve.

How is it?

I’ve never met a Blizzard that I didn’t like…until now. I thought this new flavor might be good after reading the description, but I was wrong. Very wrong.

I think we can all agree that the center is the best part of a cinnamon roll. To me, the center part is wonderful because it’s soft, gooey and decadent. But these pieces had a strange texture and taste. They were a bit gritty, not really soft and didn’t even taste much like a cinnamon roll. They just tasted like semi-sweet pieces of cookie dough.

And things did not get any better by avoiding the cinnamon roll pieces and just eating the ice cream with the cinnamon topping. I could tell the topping was in there because of the color, but it had only a faint cinnamon taste. This one was just disappointing all around.

Anything else you need to know?

Since this Blizzard isn’t particularly good to eat, perhaps you’d prefer it as a scented pillow? While the details are somewhat vague, the DQ website is promoting “The Fall Blizzard Menu Pillow Fight,” which is a collection of pillows that are supposed to smell like Blizzards. Most of the pillows appear to the standard square variety, but there’s also one in the form of a slice of pumpkin pie and another in the shape of a cinnamon roll. The website says to check back on September 7 for more information on how to order, or maybe win a set as there looks to be a sweepstakes component to this promotion.

Conclusion:

I’m guessing I’ve had at least 100 varieties of Blizzards over the years, and this might be the first one that I didn’t not finish. It’s just not good. But I will happily forgive DQ for this dud considering all the delicious Blizzards I have previously enjoyed.

Purchased Price: $4.49
Size: Small
Rating: 5 out of 10
Nutrition Facts: (Small) 620 calories, 22 grams of fat, 14 grams of saturated fat, 1 gram of trans fat, 85 milligrams of cholesterol, 270 milligrams of sodium, 93 grams of carbohydrates, 0 grams of dietary fiber, 75 grams of sugar, and 13 grams of protein.