Butterfly clips, low-rise jeans, Ed Hardy jeans, and apparently Oreo Reese’s Cookies are all back in rotation. What’s old is new again.

If you’re feeling déjà vu too, you’re not wrong. Back in 2014, there was that split-filling Oreo – half chocolate crème, half Reese’s peanut butter crème. Fast forward to 2025, and the upgrade is a full peanut butter crème filling with Oreo cookie crumbs mixed in for texture.

But the brands didn’t stop at just another cookie. They went full “platform launch” in marketing-speak with three delights: Reese’s Oreo Cups, a Crumbl collab (from the cookie chain known for its weekly rotating menu), as well as a Reese’s cup with Oreo baked in.

According to a Wall Street Journal article, this mashup wasn’t just product development; it was more like a secret affair between chocolate and peanut butter – recipes guarded like love letters, prototypes smuggled in foil. Food scientists worked in code, tweaking formulas for nearly a year until each product “met the parents.”

So, how do they actually taste?

The Oreo version: What really stood out first was the packaging. Instead of the usual Oreo sleeve, it came in a box with a separate inner sleeve stamped with both Oreo and Reese’s logos. My friend even asked if it was ice cream sandwiches because the packaging looked so different.

But once I opened it and took a bite, it was mostly just another peanut butter Oreo. The cookie flavor overpowered the filling, and the balance felt off. Maybe a golden cookie or a Thins wafer would have allowed the peanut butter to shine more.

Oreo also added cookie crumbs to the filling, but it didn’t do much for me. I wasn’t sure if it was meant for texture, flavor, or just visual interest. As it stands, the chocolate cookie steals the spotlight. Normally, I wouldn’t mind, since I think the cookie is the best part of an Oreo, but if you’re marketing this as Reese’s (my all-time favorite), it doesn’t deliver.

The Crumbl cookie (bonus taste-test): Since their collab hit the same week, I had to snag it. And honestly? Totally different story. That giant, soft cookie leaned all the way into peanut butter, and I loved it. Salty, creamy, almost fluffy in texture – admittedly not quite Reese’s peanut butter, but way more satisfying.

I admire the effort that went into this collab, but the cookie-aisle version felt more rerun than reboot. Both were limited-time drops, yet Crumbl’s oversized take is the only one I’ll be keeping an eye out for when it makes its way back to its stores!

Purchased Price: $4.99
Size: 10.81 oz
Purchased at: Meijer
Rating: 6 out of 10 (8 out of 10 for Crumbl’s version!)
Nutrition Facts: (2 cookies – 29g) 140 calories, 6 grams of fat, 1.5 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 125 milligrams of sodium, 20 grams of carbohydrates, less than 1 gram of fiber, 11 grams of sugar (includes 11 grams of added sugar), and 2 grams of protein.