Stranger Things is in the midst of a generational run when it comes to brand collabs months before a show or movie releases. The fifth and final season of the popular Netflix show begins its three-part rollout on Thanksgiving, but branded products began popping up on shelves as early as July and August. I’m looking at you, God-awful Chocolate Strawberry Chewy Chips Ahoy cookies that were so bad we didn’t even review them here — yuck. From Cake Bites to Klondike Ice Cream Cones to frozen pizzas and endless amounts of clothing, candy, and candles, the Stranger Things finale is not coming or going quietly.

Fortunately for the cereal-lovers (me), whereas most brands phone it in with a generic-flavored colorful puff cereal to promote their movie or show (Wednesday, Wicked, Bluey, etc), the brand new Stranger Things Demogorgon Crunch is not only an under-utilized flavor, but perfectly on theme for the show. Demogorgon Crunch is a syrup-flavored cereal with Upside Down marshmallows, in the shape of a flashlight, a demogorgon, and a d20 die.

If you are wondering where Eggo Cereal went, I have your answer: right here. Eggo cereal has never been as punchy, intense, and downright delicious as Post’s Waffle Crisp, and the same remains true for this “new” spin by Kellogg’s. But it makes perfect sense. In the show, Eleven eats tons of Eggo waffles, and there is already a new line of Eggo waffles out for the show’s final season. I can’t be mad at a company for doing an obvious slam dunk move and pulling it off. The hefty cereal pieces bear a nice, slightly mild maple flavor with a touch of butteriness that works well as a dry snack and holds their own in milk perfectly.

Generally speaking, marshmallows make every cereal better, and this is no exception. The marshmallows have a very sweet, vanilla-leaning flavor that is more pronounced than most cereal marshmallows and stands out well against the maple notes. My one major complaint is that, compared to Lucky Charms or my beloved Monster Cereals, the marshmallow-to-cereal-ratio is a bit lacking. To be fair, the cereal pieces here have a lot more flavor than most marshmallow-laden breakfast boxes, but I still could use more with this otherwise really satisfying release.

The box design and theming of Demogorgon Crunch is a 10 out of 10. I love the retro look and feel of the entire presentation, and the product is good enough to keep around on shelves beyond just a promotional item, too. This is the first time I have tried a maple cereal with marshmallows, and I am in favor of bringing this one back once it inevitably vanishes into the Upside Down after the promo cycle ends.

Purchased Price: $6.99
Size: 12.1 ounces
Purchased at: Target.com
Rating: 8 out of 10
Nutrition Facts: (1 1/3 cup. 40g) 150 calories, 1.5 grams of fat, 1 gram of saturated fat, 150 milligrams of sodium, 34 grams of carbohydrates, 2 grams of fiber, 14 grams of total sugars, 2 grams of protein.