Frequently for Valentine’s Day, M&M’s likes to bring us some new flavor involving strawberry or cherry because, of course, February is when those summer fruits are in season.

We have had Cherry Milk Chocolate, Strawberry Milk Chocolate, Black Forest Cake, and White Chocolate Strawberry Shake. And I swear there was a Valentine’s raspberry version in there somewhere, but I can’t find it.

For 2025, the flavor is White Chocolate Strawberries & Crème. And you might be thinking, “That sounds an awful lot like White Chocolate Strawberry Shake.” And you would be right.

I don’t have any of the Strawberry Shake variety with me, but the new Strawberries & Crème version tastes just like I remember the 2023 flavor. The main difference is that Mars removed green from the color scheme and replaced it with an extra shade of pink. (Though green was explainable, I still thought it was an odd choice. I fully support the new pink and red colors.)

So, even though it’s the same, how is it? It reminds me of strawberry milk: creamy, fruity, and artificial. I happen to like strawberry milk in all its fake-flavor glory, so I approve! Aside from the flavor, it’s the same white chocolate you find in other limited edition M&M’s. If you don’t like white chocolate, stay away, but I like it. (It might get cloying if you eat too many, but built-in moderation isn’t a bad thing!)

If Mars wants to rerelease an enjoyable candy with a new name and an improved color scheme, I certainly won’t complain. Especially since Valentine’s candy is probably the best thing about January and February.

Purchased Price: $4.99
Size: 7.44 oz bag
Purchased at: Dick’s Market
Rating: 8 out of 10
Nutrition Facts: (16 pieces) 140 calories, 7 grams of fat, 4 grams of saturated fat, 0 grams of trans fat, less than 5 milligrams of cholesterol, 25 milligrams of sodium, 19 grams of carbohydrates, 0 grams of dietary fiber, 19 grams of sugar including 17 grams of added sugar, and 1 gram of protein.