Cinnamon Toast Crunch has been having a bit of a moment with a host of new-ish to hot-off-the-presses products and flavors (including Strawberry and, if you were lucky/crazy enough to win a recent sweepstakes, a collaboration with TOTINO’S freaking PIZZA).
Hershey’s Kisses is also an iconic snack brand that has recently been flirting with souped-up special editions (Butterbeer, anyone?) So, it might not be surprising to learn that these two powerhouses have gone ahead and teamed up for Cinnamon Toast Crunch Hershey’s Kisses—and if you’re like me, an aficionado of both overly sweet cereal and white crème candy, this is a total dream come true.
I had a good feeling the moment I found these on proud display at Target. The indulgently enormous Share Pack size promises luxurious abundance, and the appealing design of the bag—a crisp white with friendly swirls of star-studded bright green, purple, orange, and blue to mirror the cereal’s box—is a harbinger of the high quality and attention to detail ahead. Even the wrappers, another riff on that psychedelic color palette, are delightful, suggesting much more whimsy than the classic staid silver of the OG Kiss.
I might be establishing a high bar for the candies to live up to, but when I unwrapped my first one, I wasn’t disappointed at all. They’re beautiful little morsels of white crème run through with rich butterscotch-colored stripes, reminiscent of a lighter-colored Hershey’s Hug. Oh yeah, and they smell fantastic! The cinnamon aroma is strong; more specifically, it really does seem like a Cinnamon Toast Crunch aroma, as there’s a slightly-cloying-but-not-quite-overwhelming, powdered sugar-esque sweet undertone that specifically evokes cereal rather than any old cinnamon-y baked good. Clearly, I was extremely pleased with everything I saw and sniffed, so I barely made it two steps past the self-checkout before sneaking a snacking.
They say don’t meet your heroes, but you know what? This flavor actually lived up to all of my expectations, tasting exactly as delicious as it looks and smells. Food science really is magical—if you asked a wizard to conjure up the perfect blend of Cinnamon Toast Crunch and Hershey’s Kisses, this is exactly what I imagine they’d poof into existence. (Does Hershey’s have actual wizards working for them? Come to think of it, that would explain the Butterbeer Kisses…)
One more neat touch, which the product image on the packaging exaggerates but which you can’t quite see on an actual Kiss until biting into it, is the crunchy bits on the inside. According to the Hershey’s website, they’re graham-flavored, and while I didn’t immediately identify that (they seemed to me more like a fun textural enhancement with the added bonus of slightly cutting the sweetness), it made sense, doubling as both a satisfying explanation for their more subdued taste and an additional nod to the cereal inspiration.
If you’re the type of Cinnamon Toast Crunch fanatic who’ll have a bowl for breakfast, a Creamy Cinnamon Spread sandwich for lunch, and a Cinnadust-seasoned entrée for dinner, Cinnamon Toast Crunch Hershey Kisses would make the perfect dessert… and even if you like CTC just a normal amount, I promise you’ll still love these. (If you somehow don’t, don’t worry; I’d be happy to take them off your hands.)
Purchased Price: $6.52
Size: 9 oz bag (Share Pack)
Purchased at: Target
Rating: 10 out of 10
Nutrition Facts: (7 pieces) 170 calories, 9 grams of fat, 6 grams of saturated fat, 0 gram of trans fat, 0 milligrams of cholesterol, 40 milligrams of sodium, 21 grams of carbohydrates, 0 grams of fiber, 17 grams of sugar, and 2 grams of protein.
