REVIEW: Smucker’s Up & Apple Uncrustables

Smucker’s Up & Apple Uncrustables box

Some young hooligan called me “Unc” the other day, and it’s been sticking in my craw ever since.

While his tone suggested it was derogatory, I’m gonna choose to take it another way – Gen Alpha must know about my affinity for Unc-rustables, something I know we have in common. Yeah, I’m still cool.

Speaking of cool, allow me to introduce the most revolutionary handheld Apple product since the O.G. iPod – Up & Apple Uncrustables. Smuckers has blessed us with a new flavor of its amazing frozen PB&J, and it’s arguably its best effort to date.

Actually, I’m not here to argue, I’m here to review. Up & Apple is unequivocally the best Uncrustables “sandwich” ever.

Smucker’s Up & Apple Uncrustables individually wrapped

Have you ever had a peanut butter and apple cinnamon jelly sandwich? If not, I’m telling you now to start eating peanut butter and apple cinnamon jelly sandwiches. I’d never had a peanut butter and apple cinnamon jelly sandwich until now, and I’m not going back. The only thing that’s ever gonna stick in my craw again is, let’s all say it together, peanut butter and apple cinnamon jelly sandwiches!

That said, I only want them in slightly thawed crimped UFO form. The best form.

I’m sure you’re all familiar with the often imitated, never duplicated freezer PB&J at this point. Trader Joe’s made a valiant effort, and there are some decent knockoffs out there, but no one has come close to Uncrustables. Don’t even get me started on the Lunchables “attempt.” Those should be called “Untrustables.”

I didn’t think Smucker’s could improve on its formula, but Up & Apple is the new king.

The apple jelly looks like honey with little specks of cinnamon, and it tastes amazing.

I was always a fan of cinnamon applesauce as a kid, and this really brought me back. The flavor reminded me of Mott’s with the jelly obviously being smoother and stickier than gritty apple sauce. I’d say it’s also less clumpy than the Uncrustables berry-centered counterparts.

Smucker’s Up & Apple Uncrustables unbeatably soft bread medal

Smucker’s Up & Apple Uncrustables unbeatably soft bread

I imagine some people might find these a little cloying, as the jelly is dangerously close to being too sweet and artificial. However, the cinnamon cuts it and melds with the peanut butter and “unbeatably soft bread” to perfection.

Smucker’s Up & Apple Uncrustables filling

I’m an “al dente” Uncrustables enjoyer. I let it sit for about ten minutes to keep the peanut butter a little on the firmer side, and, man, is it good with this jelly. It also made me realize I’d probably enjoy Uncrustables with crunchy peanut butter, so consider this my pitch for “Uncrustables Crunchables,” if that name isn’t trademarked.

Speaking of names, “Up & Apple” stinks to its core, but I’m just reaching for a nitpick because this review is too positive.

Uncrustables were one of my favorite snacks before this, and they’ve only moved up the list.

Smucker’s Up & Apple Uncrustables jelly

I can’t imagine them topping this, but I’m holding out hope for a marmalade flavor. I know I, and that little pantless freak Paddington, would truly appreciate it. Paddington is Unc.

… I’m not cool.

I really don’t like giving out perfect scores. I don’t believe in perfection. It’s too finite for me.

Anyway, these are elite. Ten out of ten.

Purchased Price: $10.46
Size: 2.8 oz. (8 Sandwiches total)
Purchased at: Walmart
Rating: 10 out of 10
Nutrition Facts: 320 calories, 18 grams of fat, 4 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 230 milligrams of sodium, 33 grams of total carbohydrates, 13 grams of total sugars, 4 grams of dietary fiber, 12 grams of protein.

SPOTTED (SEASONAL EDITION): 12/17/2025

Here are some interesting new products found on store shelves by your fellow readers. If you’ve tried any of them, share your thoughts in the comments.

Dove x Strawberry Crumb Cake Gift Set
Dove x Strawberry Crumb Cake Gift Set
(Spotted by Robbie at Walmart.)
On The House Butterscotch Rum Hot Cocoa Bombs
On The House Butterscotch Rum Hot Cocoa Bombs
On The House Cocktail Deco Kit
On The House Cocktail Deco Kit
On The House Peppermint Simple Syrup
On The House Peppermint Simple Syrup
(Spotted by Robbie at Kroger.)
Private Selection Hot Cocoa Covered Almonds
Private Selection Hot Cocoa Covered Almonds
Private Selection Gingerbread Sandwich Cookies
Private Selection Gingerbread Sandwich Cookies
Private Selection Winter's Basket Peppermint Cocoa Granola
Private Selection Winter’s Basket Peppermint Cocoa Granola
Private Selection Peppermint Mocha K-Cups
Private Selection Peppermint Mocha K-Cups
(Spotted by Robbie at Kroger.)
Signature Select Milk Chocolate Covered Peanut Butter Pretzels
Signature Select Milk Chocolate Covered Peanut Butter Pretzels
Overjoyed Hazelnut Wafer Rolls
Overjoyed Hazelnut Wafer Rolls
(Spotted by Robbie at Market Street.)
Furby Furever Club Hot Cocoa Mix Gift Set
Furby Furever Club Hot Cocoa Mix Gift Set
Batman Hot Cocoa Mix Gift Set
Batman Hot Cocoa Mix Gift Set
(Spotted by Robbie at Winco.)

If you’re out shopping and see new products, snap a picture of them, and send them in via an email ([email protected]) with where you found them and “Spotted” in the subject line. Also, if you want to send in photos and are wondering if we’ve already covered something or if they’re new, don’t worry about it. Let us worry about it.

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TIB’S SEASON OF GIVING 2025: Day 8

When I was in high school, I ran track and my coaches would tell me that I didn’t have enough heart. That might’ve been a small issue when it came to competition, but I think my poor showings at track meet was because I didn’t have enough muscle, breath, stamina, water, and aerodynamics. While I may not have much heart, this bag I received from General Mills for a Cheerios promotion has a lot of hearts.

The bag is 14 inches wide, 12 inches tall, has a magnetic clasp, and has 1,089 hearts on it. (Note: That number is not correct because I don’t have the heart to count them nor the time.) There’s just one main pocket. No side pockets in or outside the bag. It could probably hold a box of cereal or a human heart.

RULES:

To enter this prize drawing for this heart-adorned bag, leave a comment with THIS post, and that comment MUST include the word “sweetmeat.”

Remember to fill out the email field because we’ll be emailing the randomly selected winner for their mailing addresses.

We will stop accepting entries on Wednesday, December 24, 2025, at 6:00 p.m. Hawaii Standard Time. Only one comment is allowed per person, and it’s only open to U.S. residents.

JUST A FEW OF NOTES:

If you post a comment and it doesn’t show up, it ended up in our comment spam or trash folder for some strange reason. There’s no need to attempt to post another comment because I’ll be pulling those out of the comment spam vortex regularly.

Also, do not leave your comment using the blue REPLY button at the bottom of other comments. Scroll all the way down to the bottom of the page and leave your comment in the section above the blue POST COMMENT button. I know. Lots of scrolling. But it’ll totally be worth it if you win this.

Good luck!

FINE PRINT:

The Impulsive Buy won’t use your email address to send you emails regarding Apple class action lawsuits or use your mailing address to send AARP cruise brochures. Bribes will not be accepted. The Impulsive Buy will not be responsible for lost mail, damaged mail, or the bag not having enough heart.

SPOTTED: Kellogg’s Cocoa Loops Cereal

Kellogg's Cocoa Loops Cereal.

Kellogg's Cocoa Loops Cereal 2.

Let’s get loooopy! (Spotted by Robbie at Walmart.)

If you’re out shopping and see new products, snap a picture of them, and send them in via an email ([email protected]) with where you found them and “Spotted” in the subject line. Also, if you want to send in photos and are wondering if we’ve already covered something or if they’re new, don’t worry about it. Let us worry about it.

REVIEW: Dunkin’ Cookie Butter Cloud Latte

Dunkin’ Cookie Butter Cloud Latte with lid

After becoming a popular off-menu item last year, Dunkin’ has made the Cookie Butter Cloud Latte an official member of its 2025 holiday lineup. This is excellent news for us all because this delicious drink might be the best gift of the season, and now we don’t have to worry about ordering it wrong.

The iced latte mixes espresso with milk and cookie butter syrup and tops it with cookie butter cold foam and a sprinkling of cookie butter crumbles. In a year where cookie butter has spread all across the food landscape, it’s truly found its sweet spot with this beverage. If you’ve still never tried cookie butter but you have taken a flight in the last thirty years, you’re probably familiar with the warmly spiced flavor of speculoos cookies. Delightful year-round, they’re especially suited to winter and a perfect pairing with coffee.

Dunkin’ Cookie Butter Cloud Latte close up of cookie crumbles

True to the name, this latte is capped with a cold foam that is wonderfully airy and cloud-like. It’s soft, gently spiced, and not overly sweet. While I’m sure a glance at the nutrition facts will tell me that I’m essentially drinking liquid sugar, it really doesn’t taste that way. The spoonful of crumbles that adorn the foam initially provides some crunchy textural contrast, but soon sinks into the cloud, something I myself would not mind doing. They soften to a sandy, without being gritty mouthfeel like a cookie perfectly dunked in milk.

Dunkin’ Cookie Butter Cloud Latte side view

Once the foam has sadly subsided, you’re left with my favorite sort of holiday coffee, which is one that actually tastes like coffee. So often these beverages can be over-the-top sweet and feel more like a melted sundae than a latte, but this stays firmly in the coffee zone. You can taste the espresso, and it’s nicely complemented by the creamy milk and buttery, brown sugar cookie notes. It smells and tastes just like you think the holidays should, with a warm spice blend that’s like a complex but less aggressive gingerbread. From the first whiff of the cookie bits and cold foam to the last sip, the aromas and flavors of cinnamon, nutmeg, cloves, and brown sugar make this drink taste like Christmas in a cup.

I don’t know who first decided that Biscoff cookies were the perfect in-flight snack (okay, the internet tells me it was Michael McGuire who tasted them in Europe and pitched the idea to Delta – Thanks, Europe and Mike!). But Dunkin’ has convinced me that its Cookie Butter Cloud Latte is the perfect holiday drink. Thanks to a recent promotion, I paid less than three dollars for this drink and liked it so much I had it three times in one week. At its regular price of $5.69, I probably won’t purchase it every day, but I would like to, because it’s that good. Dunkin’ gift cards are going straight to the top of my wishlist this year. Santa reads The Impulsive Buy, right?

Purchased Price: $2.22 (with a $2 deal in the app, regular price $5.69)
Size: Medium
Rating: 10 out of 10
Nutrition Facts: (Medium Iced) 370 calories, 12 grams of total fat, 7 grams of saturated fat, 0 grams of trans fat, 35 milligrams of cholesterol, 210 milligrams of sodium, 56 grams of total carbs, 0 grams of dietary fiber, 56 grams of total sugar, and 9 grams of protein.

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