It’s been far too long since we’ve experienced a Lay’s Do Us a Flavor contest. It’s been so long that I don’t even remember when the last one was or what the flavors were without having to Google it.
This year’s crop of flavors includes Valentina & Lime, Korean-Style Fried Chicken, and Bacon Grilled Cheese. Unfortunately, unlike previous years, there’s no definite oddball loser among them that allows the food scientists at PepsiCo to flex their flavor alchemy at the cost of poor sales. So, no Cappuccino potato chips to freak out our taste buds.
Instead, all three of 2025’s Do Us a Flavor finalists have a legitimate chance of winning. However, all the past contests have shown us that the safest flavor wins. So here’s a review of the winner because I believe it’s the safest — Bacon Grilled Cheese.
(NOTE: I haven’t tried any other finalists because, for some reason, when I picked this up at Target, none of them were in stock.)
They’re not the most aromatic chips I’ve had. I notice the smokiness and the cheese, but they’re surprisingly light, even when I shove my face into the bag. Although, I could blame vog allergies for that.
Fortunately, the flavor is noticeably stronger than its scent. Between the cheddar cheese and the bacon, it tastes like there’s a bit more smokiness. If you’ve had the bacon or BLT-flavored Lay’s that come back occasionally, you’ll recognize that these chips have a similar smokiness. The cheese mostly reminds me of cheddar, but the ingredients also list blue cheese, sour cream, and buttermilk, which explains the chip’s pleasant tanginess. With its combination of tastes, I imagine Lay’s could repackage and rename this product without any changes as “Smoked Cheddar” in the future.
Lay’s Do Us a Flavor Bacon Grilled Cheese is a fine finalist, which is surprising because I believe Lay’s Bacon Potato Chips are mediocre. The addition of cheese to the smokiness makes a tremendous difference. However, while these chips are good, they don’t excite my taste buds as much as cheddar & sour cream or sour cream & onion. I wouldn’t be sad if I never got to try these again.
With that said, this chip is good enough and safe enough that it’ll probably win. However, if you love it and it doesn’t win, don’t fret. Like many previous Do Us a Flavor losers that aren’t Cappuccino, Lay’s has brought them back for a limited time.
Purchased Price: $4.00 (on sale)
Size: 7 3/4 oz bag
Purchased at: Target
Rating: 7 out of 10
Nutrition Facts: (about 16 chips – 28 grams) 160 calories, 10 grams of fat, 1.5 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 140 milligrams of sodium, 15 grams of carbohydrates, 1 gram of fiber, 1 gram of sugar, and 2 grams of protein.
