REVIEW: Cheetos Simply NKD Puffs

Cheetos Simply NKD Puffs bag

Allow me to get political for a second…

Don’t worry, I’ll try to toe (tow?) the line like a spineless coward.

Where are we at with the health administration discourse? Are these food dyes we devour every day really a crisis, or is eliminating them just a gimmicky distraction? Shocking to no one, I’ve heard both arguments.

I’m a little cynical. On one hand, it feels like an absolute bare minimum the food industry can do to pretend they’re feeding us “healthier” food. However, I also see no reason why synthetic food dyes and artificial flavors should exist if there’s even a 1% chance they’re harming us.

No matter your stance, Frito Lay has started the process for you. It’s begun phasing out synthetic food dyes and artificial flavors with a new Simply “NKD” line of snacks, because no one, and I mean NO ONE, likes Cheeto fingers.

That is my nonpartisan way of interpreting this.

Let’s stop arguing about things we should all agree on and focus our energy on real debates, like whether it’s “toe the line” or “tow the line,” because I’ve never been confident and couldn’t commit to either one. I’m sorry, I’m just a moderate on this issue.

“Chee-to the line.” There it is.

Cheetos Simply NKD Puffs naked of dyes

Cheetos Simply NKD Puffs no artificial flavor or dyes

Do you like Cheetos Puffs? Well, hopefully you liked them for their flavor and not their color, because “NKD” might be the wave of the future.

Warning: nudity ahead, this review may be NSFW!

Cheetos Simply NKD Puffs censored

Cheetos are good and will remain good. I can’t say it any more simply … as these are technically “Simply” Cheetos, which I didn’t even know still existed. I thought that was the discontinued line that gave people gastrointestinal issues.

Cheetos Simply NKD Puffs vs regular Cheetos

I reviewed the “NKD” Cheetos against regular old classic puffs, and honestly didn’t taste much of a difference. It was minor, and that was comparing a regular Cheeto vs. a “Simply,” which is marketed as a “cleaner” cheese puff that uses “real” ingredients.

Cheetos Simply NKD Puffs in a bowl

These are devoid of color but still have plenty of flavor. If anyone tells you there’s a big discrepancy, they’re just outraged by change. I think the NKD puffs taste just a little blander, and that’s the “Simply” of it all, as I don’t believe the orange dust was a flavor enhancer, but classics do “pop” with a tiny bit more long-lasting flavor.

If this is how we have to enjoy Cheetos moving forward, we’re gonna be fine. We’ll heal, hopefully together.

I like the puffs, but I don’t love the branding. I can’t help but feel like the bag is designed to trick people into thinking they’re a fancy health food. Don’t slack off on your diet, just because they un-dye it.

Speaking of vibes, I hate the “we’re a hot new start-up” style name, “NKD!” Did they really need to remove the “a-e?” Maybe they’re just holding them back as an “i-o-u.” … and sometimes “y!”

It’s quite literally stripped down, unlike that very complex vowel joke.

Oh, and Chester Cheetah is nude on the bag. He goes by “Chest-hair Cheetah,” now.

Cheetos Simply NKD Puffs Chester naked

Just kidding, that perv has always been naked.

These Cheetos may be a bit less dangerous, but they are, like my comedy stylings, still “dangerously cheesy.”

So, they’re a little less fun looking. Oh well. We’ll live… if the government lets us. Vote or Dye!

Purchased Price: $3.97
Size: 8 oz bag
Purchased at: Walmart
Rating: 7 out of 10
Nutrition Facts: (13 pieces) 160 calories, 10 grams of fat, 1.5 grams of saturated fat, 0 grams of trans fat, 140 milligrams of sodium, 16 grams of total carbohydrates, 1 gram of total sugars, 1 gram of dietary fiber, and 2 grams of protein.

SPOTTED: Dark Chocolate Reese’s Puffs Cereal

Dark Chocolate Reese's Puffs Cereal.

White Chocolate Reese’s Puffs in the future? Dubai-Style Chocolate Reese’s Puffs in the future? (Spotted by Nicole M at Walmart.)

If you’re out shopping and see new products, snap a picture of them, and send them in via an email ([email protected]) with where you found them and “Spotted” in the subject line. Also, if you want to send in photos and are wondering if we’ve already covered something or if they’re new, don’t worry about it. Let us worry about it.

TIB’S SEASON OF GIVING 2025: Day 16

Okay. This is the last day of TIB’s Season of Giving. Fo’ reals this time. I checked everywhere for other things I could give away, but I could not find anymore.

So what is this?

It’s a Ben & Jerry’s-branded ice cream chiller from a company called S’well. According to the S’well website, the insulated steel container is designed to keep ice cream frozen for four hours. Well, ain’t that swell. I think I got it last year or the year before, and it’s been sitting in my closet unused. I have never needed to keep an ice cream pint frozen for four hours, but I have eaten an entire ice cream pint in under four hours.

If you need to keep pints frozen for four hours, might I suggest entering this prize drawing for the one above.

RULES:

To enter this prize drawing for this , leave a comment with THIS post, and that comment MUST include the words “You know it’s chiller, chiller night.”

Remember to fill out the email field because we’ll be emailing the randomly selected winner for their mailing addresses.

We will stop accepting entries on Monday, January 5, 2026, at 6:00 p.m. Hawaii Standard Time. Only one comment is allowed per person, and it’s only open to U.S. residents.

JUST A FEW OF NOTES:

If you post a comment and it doesn’t show up, it ended up in our comment spam or trash folder for some strange reason. There’s no need to attempt to post another comment because I’ll be pulling those out of the comment spam vortex regularly.

Also, do not leave your comment using the blue REPLY button at the bottom of other comments. Scroll all the way down to the bottom of the page and leave your comment in the section above the blue POST COMMENT button. I know. Lots of scrolling. But it’ll totally be worth it if you win this.

Good luck!

FINE PRINT:

The Impulsive Buy won’t use your email address to send you emails about web solutions or use your mailing address to send you Denny’s AARP discounts. Bribes will not be accepted. The Impulsive Buy will not be responsible for lost mail, damaged mail, or your ice cream melting in under four hours.

SPOTTED: Kinder Bueno Frozen Dairy Dessert Cones

Kinder Bueno Frozen Dairy Dessert Cones.

It’s no bueno that there hasn’t been a Kinder Bueno frozen dessert in the US until now. (Spotted by Robbie at H-E-B.)

If you’re out shopping and see new products, snap a picture of them, and send them in via an email ([email protected]) with where you found them and “Spotted” in the subject line. Also, if you want to send in photos and are wondering if we’ve already covered something or if they’re new, don’t worry about it. Let us worry about it.

SPOTTED: Nutella Ice Cream Cones

Nutella Ice Cream Cones.

It’s Nuts-ella that there hasn’t been a Nutella ice cream in the US until now. (Spotted by Robbie at H-E-B.)

If you’re out shopping and see new products, snap a picture of them, and send them in via an email ([email protected]) with where you found them and “Spotted” in the subject line. Also, if you want to send in photos and are wondering if we’ve already covered something or if they’re new, don’t worry about it. Let us worry about it.

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