New box design for this year’s Hostess S’mores CupCakes. Last year’s was influenced by camping in a forest. This year’s is, um, backyard camping? (Spotted by David P at Marc’s.)

This bag’s design is more striking than the previous one. (Spotted by Robbie at Walmart.)

Update: We tried it! Click here to read our review.

According to its press sheet, this was last available in the US almost 30 years ago. I do not remember it. Although 30 years ago, I wasn’t really into desserts as much as I am into them now. The ice cream cake features a wavy frozen vanilla base between crispy chocolate layers in a unique shape that is perfectly portioned for an entire family to share. (Spotted by Valerie B at Kroger.)

I could write about my memories of Waffle Crisp Cereal, but I don’t have any. Instead, I’m going to redirect you to Cerealously, who has more info about Waffle Crisp’s return. (Spotted by Michael F at Walmart.)

I thought General Mills used the exact same graphics that’s on the 2011 box, but it’s slightly different. The two most notable items with the box above are Sonny having a thumb and Sonny not looking like he licked a bowl of brownie batter. (Spotted by @TheJoshCatlett at Dierbergs.)