REVIEW: Marshmallow Butterfinger Bar

I have to be honest about something up front: I have been waiting and wishing for a white chocolate Butterfinger for over 20 years. From the first glorious taste of a white chocolate Reese’s Peanut Butter Cup sometime in the mid-2000s, my brain chemistry changed. I thought to myself, “Why don’t all candy bars do this?” It is such a simple but effective swap to the whole dynamic of a flavor profile, and one that I thought would be a perfect complement to Butterfinger’s crispety crunchety peanut-buttery toffee flavor.

But I also thought the same thing about Snickers and Twix, which, when their white iterations came out, were fine, but didn’t achieve the same greatness as the Reese’s. Something about the white chocolate paired with Snickers and Twix falls short of their milk and dark counterparts, which, despite its amplified sweetness, is duller than the original.

Regardless of white chocolate’s success rate, when Marshmallow Butterfinger was announced, the second in a run of fun new flavors for the bar after Salted Caramel, I began the hunt immediately. Butterfinger is a candy that historically changes its shape as opposed to its taste, with the most significant change before this year being a dark chocolate version, so the idea of not only a white chocolate but a marshmallow white creme is a pretty big swing for an often complacent brand.

I am hoping for the sake of candy lovers everywhere that Butterfinger will continue to take some swings, because the marshmallow version is a wallop of a success. The new white coating distinctly tastes like marshmallow, extra sweet and vanilla-y, with a flavor that will remind you of Lucky Charms’ dehydrated version without the dry crunch. Sometimes white chocolate can simply be sweet, and this has an abundance of character and sweetness that really tastes unique to any other I’ve had. The texture is velvety smooth and melty to go along with the bold pop of sugariness that complements the salty and nutty core flavor wonderfully.

Where the Snickers and Twix fell short, this new Butterfinger shines brilliantly not only because of the slightly savory peanut toffee in the base, but also because of the little extra marshmallow flavoring in the creme. The addition of a strong, pronounced, sweet vanilla elevates the bar to a delightful crumbly crescendo of sweet and salty that tickles the candied fantasies of my mind 20 years ago.

Purchased Price: $3.19
Size: 2-piece Share Pack, 3.07 Ounces
Purchased at: 7-Eleven
Rating: 9 out of 10
Nutrition Facts: (1 piece, 52g) 260 calories, 10 grams of fat, 5 grams of saturated fat, 140 milligrams of sodium, 28 grams of carbohydrates, 1 gram of fiber, 22 grams of total sugars, 4 grams of protein.