Like an evolving Pokémon, Marshmallow Crispy White Chocolate M&M’s are the third iteration of similar candy launches following White Chocolate Marshmallow M&M’s in 2019 and White Chocolate Marshmallow Crispy TREAT M&M’s in late 2022. So, in a way these are a seasonal returning item. Kind of. I was curious what the modifications may have been since dropping the “treat” from the name.
The first thing I noticed upon opening the bag was the uniformity of the shape and size of these candies. I also preferred the blue and white colorway to the previous spring time mixes that included a pastel yellow or pink, but that’s just personal preference. True to their name, these M&M’s had a strong sweet aroma like opening a bag of marshmallows.
The inside texture of these M&M’s was similar to any other Crispy M&M’s and the first thing that went through my head was “Oh, like a rice Krispie treat!” so, they were on to something with the 2022 name. The white chocolate coating isn’t too thick or overwhelming, resulting in a substantial crunch with every bite. The only thing I couldn’t put my finger on was the flavor. Did they taste like marshmallow? What does a marshmallow taste like other than vanilla flavor, anyway? After falling into a marshmallow flavor matrix hole of thought for a while I decided it doesn’t matter, these are delicious. They are VERY sweet, but they are delicious. Once I’d had a few, the subtly of any other vanilla or marshmallow flavor gave in to the overpowering sweetness of white chocolate. But the crispy crunch made me keep eating them longer than I thought I would given the intense sweetness.
Overall, I’m impressed with M&M’s fine tuning of this spring time candy. They didn’t need the word “treat” in the name to convey a candy version of a Rice Krispie Treat. And, since they clearly enjoy innovating and iterating upon successful formats, I really hope to see more crispy M&M’s in the future. A cross over with Caramel M&M’s would be amazing; a Chocolate Caramel Crispy M&M! But for now, if you find yourself in a Target (where these are an exclusive) consider picking up a bag of the new Marshmallow Crispy White Chocolate M&M’s.
Purchased Price: $4.99
Size: 7.4oz bag
Purchased at: Target
Rating: 7 out of 10
Nutrition Facts: (1 oz/about 30 pieces) 140 calories, 6 grams of fat, 3.5 grams of saturated fat, less than 5 milligrams of cholesterol, 45 milligrams of sodium, 20 grams of carbohydrates, 17 grams of sugar (including 16 grams of added sugar), and 1 grams of protein.
Great review, Ann! I love when M&M’s uses white chocolate because they always use real white chocolate with cocoa butter and not the cheap, fake “white crème.”
I loved when they brought back the White Chocolate M&M’s and I still greatly miss the amazing White Candy Corn M&M’s. Hope to see more white chocolate M&M’s in the future for white chocolate lovers like me!