I thought General Mills used the exact same graphics that’s on the 2011 box, but it’s slightly different. The two most notable items with the box above are Sonny having a thumb and Sonny not looking like he licked a bowl of brownie batter. (Spotted by @TheJoshCatlett at Dierbergs.)
I tried this cereal recently. It’s pretty good. Definitely smells like brownies and tastes moderately close to a brownie. The only thing that would’ve made it better was if they had a soft brownie center inside the cereal pieces.
Genius, and possible because that Krave cereal has a soft fudgy inside.